Issue 6 of Affiliate Leaders features an interview with Quantum’s chief marketing officer, James McCarthy (the cover story), who discusses how the company rebranded, restructured and repositioned itself as a media group and expanded its offering outside of igaming. It also examines whether bonus abuse, fleeting players and broken trust is threatening the player lifetime value model that affiliates have come rely on. Other topics covered in this issue include, moving beyond measuring click-through rates, using predictive analysis and navigating Google’s black box.