Online gaming group B90 Holdings expects its Q2 performance to exceed expectations, though it has not published any exact figures.
The Isle of Man company has cited a “strong performance” for both its B2C platforms and the marketing and advertising services for other iGaming companies.
It has particularly strong faith in its investments in both marketing and technology, citing these as reasons for expected stability in earnings before interest, taxes, depreciation, and amortization (EBITDA).
The firm asserts that H1 2026 EBITDA will “remain comparable to the previous year”.
The big one will be revenue, however, which B90’s board expects to exceed expectations due to its core iGaming business overperforming while it continues to benefit from an AI-driven marketing platform.
AI has been a big focus for B90, as it has with many other affiliate networks for that matter.
In B90’s case, the company has been leveraging AI and machine learning across campaign management and operational workflows.
Management asserts that AI use has helped with decision-making, scaling, and improving campaign success.
The company sees investments in technology, particularly AI, as key to unlocking long-term shareholder value.
It is now looking at how its technology platform can be applied across “adjacent industry sectors”, hinting at an expansion beyond affiliate marketing. Ronny Breivik, chief executive officer of B90 Holdings commented:
“The business has performed strongly in the first half of the year, with revenue continuing to grow. Our focus remains on building long-term value, investing in our AI platform, marketing, and technology to lay the groundwork for future growth.”
“While this investment is expected to stabilise short-term profitability, it strengthens our competitive edge and enhances our long-term earnings potential. Our iGaming business is thriving, providing the ideal seLng to refine our technology.”
“Additionally, we are continuing to explore promising new sectors for our platform, broadening its commercial reach. With a strong balance sheet and scalable model, we are very optimistic about the Group’s future and financial outlook.”
