Pierre Cadena from Catena Media and Abraham Charles from each&everyone speaks to Affiliate Leaders about whether traditional affiliate networks still hold power in the modern industry.
Social commerce has been on the rise for the past few years and it was a big topic of discussion at this year’s Affiliate Leaders Summit.
One of the key talking points was around how social media platforms like TikTok Shop is converging with traditional affiliate techniques.
With this mind, we asked delegates: TikTok Shop and social media versus traditional affiliate networks, who holds the real power this year?
We spoke to Pierre Cadena, chief operating officer at Catena Media, and Abraham Charles, founder of media and sports marketing agency, each&everyone, to get their thoughts.
