TAG Media has teamed up with Gamblitude to launch affie.ai at SBC Summit Malta.
TAG Media and Gamblitude have joined forces to launch affie.ai – a guided decision-making engine built for igaming affiliate managers.
The tech combines TAG Media’s extensive experience in affiliate marketing with Gamblitude’s data and analytics platform.
affie.ai will be making its debut at SBC Summit Malta (28-30 April), where operators can witness the platform’s capabilities first-hand.
What is affie.ai?
affie.ai is not a dashboard or a tracking platform, but an AI tool designed to help affiliates navigate acquisition strategies and decision-making. It is designed to plug the gap between the data and interpreting the data to make effective commercial decisions, which requires experience and could cost operators.
It is trained on real affiliate programme performance data and built on the frameworks TAG Media has applied across the 50 plus programmes it has launched over the past decade.
On the data side, Gamblitude provides the analytical backbone – a cloud-based data layer built for igaming operators.
Together, the tool provides affiliate managers with specific, data-informed recommendations on deal structures, partner performance, programme optimisation and commercial risk insights. It essentially streamlines tasks and improves efficiency.
For operators, affie.ai is expected to reduce programme management costs, speed up onboarding of new affiliate managers, keep operational knowledge within the business and has make rapid commercial decisions that positively impact the bottom line.
Elaine Gardiner, co-founder of affie.ai and managing director of TAG Media, said she understands what good decision-making tools look like after 17 years of managing affiliate programmes.
“I know how rarely it’s [affiliates are] supported by the right tools. affie.ai takes the strategic thinking our team applies every day and makes it available on demand and at pace: specific to your programme, specific to your data and ready when the affiliate manager needs it,” she added.
Alongside Gardiner, Wojtej Sznapka, founder of affie.ai and Gamblitude chief executive, and Alana Weldon, product manager of affie.ai will be demonstrating the platform at SBC Summit Malta, taking placing at the InterContinental Hotel.
They are also offering five operators an exclusive six-week trial.
