Jenny Gonzales, Aminata Diallo and Ivana Flynn give their thoughts on the affiliate strategy which is no longer viable in 2026.
The affiliate marketing landscape has evolved significantly over the past few years and AI has been the biggest driver of that change. It’s no surprise why it was still a big discussion point at Affiliate Leaders Summit 2026.
In igaming, this was one of the most popular marketing channels for operators – and still is to some extent. But the traditional SEO and search tactics no longer work the same.
With this in mind, we posed the question: what is the one affiliate strategy that is dead in 2026?
We spoke to Jenny Gonzales, founder and chief executive of Rocahead; Aminata Diallo, chief executive at Afiliapub; and Ivana Flynn, SEO expert and consultant.
