Bartosz Nowaczyk from BugsyEmpire, Rui Costa from Gentoo Media and Thomas Corona from ATFX give their take on whether micro-influencers next big thing in performance marketing.
More and more marketers have started to opt for using micro-influencers over big name celebrities.
This is a particularly noticeable trend with affiliate marketers in the igaming and sports betting verticals, which begs the question, what does this mean for traditional publisher sites that affiliates used to rely on.
With this in mind, we asked delegates at the Affiliate Leaders Summit the following question: are micro-influencers officially taking over from big publisher sites in performance marketing?
We spoke to Bartosz Nowaczyk, head of CRM and product at BugsyEmpire, Rui Costa, head of content at Gentoo Media, and Thomas Corona, vice president of south LatAm at ATFX Global.
