Bulgaria moves close to banning gambling advertising, which could see the end of the affiliate industry in the country
Bulgaria’s Council of Ministers has approved Prime Minister Rumen Radev’s draft reforms to significantly limit gambling marketing in the country.
The ruling government, led by Radev’s Progressive Bulgaria party, first published the draft texts for public consultation in October, when the full list of proposed restrictions was introduced.
The most significant reforms essentially ban all affiliates promoting gambling – a complete reversal of the Radev cabinet’s decision to introduce a licensing route for affiliates earlier this August.
Other restrictions would prohibit promoting a gambling brand across all marketing channels, including social media, TV, radio, out-of-home (OOH), public transports among others. The exception to rules is sports sponsorship, land-based venues and any public funding initiatives.
For example; operators will be allowed to use gambling messaging on their own websites and on their land-based premises that refers only to game-related organising and participation.
