The investment combines Clever Advertising’s global media buying with iGaming Nuts’ local SEO and compliance experience in the regulated Polish market.
Clever Advertising, a global performance marketing and player acquisition company in the igaming industry, today announced a strategic investment in iGaming Nuts, an SEO affiliate operating across several European markets (including the United Kingdom, Italy, and Spain), led by Poland.
The investment lets Clever Advertising grow its presence in Central and Eastern Europe by bringing iGaming Nuts’ Polish SEO portfolio into its global multi-channel network.
Local expertise in a regulated market
The Polish igaming market is complex. It needs deep localisation, real insight into local user behaviour, and strict compliance with local advertising law. The investment gives Clever Advertising a stable stream of high-intent organic traffic in a market where paid acquisition costs move quickly. iGaming Nuts’ local relationships also open commercial deals that are hard to reach without years on the ground.
iGaming Nuts gains access to Clever Advertising’s data network, global operator relationships, and technology to develop its platforms further. The two companies also plan to extend the partnership into a financial trading media vertical.
Marcos Oliveira, chief operating officer of Clever Advertising, said: “Poland is one of Europe’s most demanding regulated markets, and iGaming Nuts is the most solid base we could build on there. They lead in local SEO, they know the rules, and they open commercial relationships that would take years to build alone. Together, we give our operator partners a compliant route into the market.”
Adam Bieliński, chief executive officer of iGaming Nuts, added: “Working with Clever Advertising is a big step for our team and our users. We’ve built tools and content for Polish regulations and player preferences. With Clever Advertising’s infrastructure and scale behind us, we can develop our product faster, improve the user experience, and strengthen our position in legal sports betting affiliate traffic in Poland.”
The deal follows a wider pattern in the industry: global companies buying into local, compliance-heavy market leaders to enter regulated markets faster than they could build alone.
