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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
Influencer
BREAKING
Tech
Time to read: min
Nearly all brands are scaling up their influencer marketing, new research reveals
September 28, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Dilanti Media appoints Daniel Prado as CEO
September 25, 2026
Digital ads homepage
BREAKING
Media
Time to read: min
Digital ad sector could boost UK economy by £250bn and create 1.2 million jobs by 2035
September 25, 2026
BREAKING
Sport
Time to read: min
Rohini Sardana: Cricket is missing the affiliate and marketing partners
September 25, 2026
BREAKING
Tech
Time to read: min
OpenAI invests in influencer army to prove ChatGPT is 'cool'
September 24, 2026
bulgaria flag with pocker chips and justice gavel
BREAKING
Gambling
Time to read: min
Bulgaria's proposed ban on all gambling advertising could kill affiliate industry
September 24, 2026
Sky Vegas Primetime play - Kaya
BREAKING
Campaigns
Time to read: min
'Primetime Play' – Kaya Scodelario is the face of Sky Vegas' new campaign
September 23, 2026
google search with lady justice
BREAKING
Tech
Time to read: min
CMA could force Google to give users choice on search and AI platforms
September 23, 2026
BREAKING
Tech
Time to read: min
Meta pressures US court to quash scam ads lawsuit
September 23, 2026
SBC Sumit super stage
BREAKING
Press releases
Time to read: min
Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira to headline SBC Summit 2026 super stage
September 23, 2026
Content creator receiving likes
BREAKING
Tech
Time to read: min
eBay integrates affiliate links into its app
September 22, 2026
google gavel
BREAKING
Tech
Time to read: min
Irish watchdog fines Google €400m for GDPR breach
September 22, 2026
BREAKING
Deal desk
Time to read: min
Deal desk: X partners with Samba as Havas Play appoints iion
September 21, 2026
Xbox controller
BREAKING
Gaming
Time to read: min
Microsoft's patent of in-game ads for Xbox and PC sparks outrage
September 21, 2026
Pinterest home screen
BREAKING
Tech
Time to read: min
Pinterest launches search ads and tools for mobile growth
September 21, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: OpenAI hires first EMEA ads lead
September 18, 2026
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