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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
Zilch logo on a phone
BREAKING
Finance
Time to read: min
Zilch solidifies its place as an affiliate with strong ad revenue for FY26
November 12, 2026
ChatGPT Business Hub
BREAKING
Tech
Time to read: min
ChatGPT introduces traffic data, but not affiliate sales
November 12, 2026
Allwyn ad
BREAKING
Campaigns
Time to read: min
Deer to believe in Allwyn’s Christmas campaign
November 11, 2026
BREAKING
Gambling
Time to read: min
The ASA bans Casumo ad for 'encouraging socially irresponsible behaviour'
November 11, 2026
BREAKING
Tech
Time to read: min
FTC vs Amazon Ads: Unredacted doc claims Amazon rigged ad prices by 50%
November 11, 2026
BREAKING
Media
Time to read: min
ITV shares fall 6% as ad revenue weakens
November 11, 2026
Meta logo and google logo
BREAKING
Tech
Time to read: min
JPMorgan replaces Google owner, Alphabet, from Analyst Focus list with Meta
November 10, 2026
BREAKING
Media
Time to read: min
Global boosts outdoor advertising with Alight Media acquisition
November 10, 2026
influencer eu
BREAKING
Media
Time to read: min
EU to ban 'dark patterns' used by influencers
November 10, 2026
Disney logo
BREAKING
Media
Time to read: min
Disney partners with Adobe for a tailored AI model
November 9, 2026
BREAKING
Deal desk
Time to read: min
Deal Desk: Searchable acquires Meridian as Strategus partners with PubMatic
November 9, 2026
BREAKING
Media
Time to read: min
Consumers are much more likely to buy after interacting with a brand at a live event, research shows
November 9, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Snap hires VP for Europe as Allwyn restructures exec team
November 6, 2026
BREAKING
Gaming
Time to read: min
ASA cracks down on mobile game ads from King, Scopely, and Omnilojo
November 6, 2026
BREAKING
Media
Time to read: min
Genius Sports and Sportradar report strong revenue in Q3
November 6, 2026
Meta and Snapchat logo on a laptop
BREAKING
Tech
Time to read: min
Snap and Meta report revenue increases in Q3 despite challenging tech landscape
November 5, 2026
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