The latest product releases and updates that affiliates and marketers should know about.
In this new series, Affiliate Leaders rounds up the top product releases from the past few weeks, as we explore why it matters to digital marketers.
This month we analyse The Anorak Group’s new compliance service; EA Sports‘ expanded partner programme; Magnite’s agentic programmatic tools; and Microsoft Advertising’s Product Explorer.
The Anorak Group launches compliance service
The Anorak Group has launched Anorak Assurance, a compliance service built specifically for sports betting and igaming affiliates.
Anorak Assurance reviews an affiliate’s live marketing campaigns against UK Gambling Commission requirements, the Advertising Standards Authority (ASA) codes as well as individual operator terms.
It also operates in multiple marketers using local regulators as a benchmark, including in the US at a state level.
Richard Gale, chief executive of The Anorak Group, said: “Affiliate managers want first‑time depositors, not compliance headaches – and most affiliates are running thousands of pages with no idea which ones are exposed.
“We’re the poachers turned gamekeeper. We know where to look, because we used to be there – and we do it quietly, on the affiliate’s side of the table.”
Leaders take
Affiliates within igaming are under more scrutiny than ever before. The Gambling Commission, the ASA’s advertising code, the EU’s Digital Markets Act and others, have tightened the rules and regulation on how this group can promote and advertise gambling products.
Anorak Assurance’s compliance service offers a solution that could help affiliates with ensuring their content is above board. It flags every issue by risk level and there is no public score or disclosure to third parties. The service has already proven successful for a publisher, by flagging 76 compliance issues across its 15 live pages. It’s certainly a service to consider.
EA Sports launches partner programme
EA Sports has launched EA Advertising, a new platform designed to connect brands with audiences through digital and real-world experiences across its gaming portfolio.
The programme will enable brands to integrate directly into gameplay through dynamic, real-time placements from stadium signage to custom in-game content. It has the ability to tailor placements based on audience objectives as well as optimise and update campaigns depending on player engagement.
As part of the launch of EA Advertising, EA Sport is introducing a new partner programme model, which moves away from traditional sponsorship into co-created fan experiences built in and around the sport.
There are also new ways to reach audiences including gameplay integrations, ad units in 3D sports simulations and enhanced targeting and measurement capabilities.
David Tinson, chief experiences officer at EA, said: “Players come to EA’s games and live experiences every day to play, watch, create and connect.
“That gives brands a meaningful opportunity to show up in ways that add value and respect the player experience, while maintaining authenticity in the worlds our teams are building. With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for players.”
Leaders take
EA sits at the intersection of entertainment, sports, technology, music, and culture. Across console, mobile, and PC, its games and services reached over 120 million players each month during fiscal year 2026. That scale and engagement offers a huge opportunity for brands.
By expanding its partner programme to include more dynamic in-game advertising experiences for both advertisers and players, EA is creating its very own ecosystem. It means brand marketers and affiliates need to become a partner in order to tap into EA’s vast audience.
Magnite AI tool to power agentic programmatic advertising
Magnite has launched Magnite Orchestration, a co-ordination layer that allows media buyers to connect their buying agents to its seller agent to build a premium inventory pool.
The sell-side adtech company is also expanding its buyer and seller agent capabilities and is currently testing it with Dentsu and DIRECTV Advertising.
Through Magnite’s seller agent, publishers can create custom inventory and audience packages, with flexible pricing and targeted controls; as well as make publisher inventory discoverable and purchasable by agents to facilitate agent-to-agent transactions.
Meanwhile, buyers can connect their own agents into Magnite Orchestration to leverage open integrations and tools to help plan, activate and optimise omnichannel campaigns.
Sean Buckley, president, revenue and market strategy, Magnite, said: “Agentic technology can reach its full potential when it is connected to the systems that power the transaction.
“The real power isn’t AI in isolation; it’s AI embedded into the platforms, systems, and workflows that buyers and media owners already rely on to turn opportunity into results. Magnite Orchestration connects intent to execution, helping our partners move faster and more efficiently while advancing the next phase of our shared progress.”
Leaders take
The expanded buying and selling capabilities, plus the launch of Magnite Orchestration shows just how much the marketing industry is adopting AI. At the same time, this could open doors for both publishers and marketers (including affiliates).
Magnite Orchestration enables AI-driven buying systems to seamlessly discover, evaluate and activate premium omnichannel inventory. And buyers, publishers and data providers can also make proprietary audiences available to these agents, which ultimately means you could create a tailored package in one ecosystem.
With affiliates now diversifying their marketing strategies, Magnite’s latest tools offer an effortless way to plan, build and optimise campaigns across multiple channels.
Microsoft Advertising launches Product Explorer
Microsoft Advertising has launched Product Explorer, a new merchant centre tool aimed at helping advertisers analyse feed health, product status and performance data.
The tool offers a searchable view of product catalogues, where advertisers can see which products are driving results and those that have issues.
It is currently available to advertisers in the US.
Navah Hopkins, Microsoft Advertising ads liaison, told Search Engine Journal: “We heard industry feedback that it was difficult to keep tabs on and manage feeds in Microsoft.
“With Product Explorer, you can easily search for and understand which products are rejected, performing and which ones need optimisation. This means less time manually hunting through reports, and more time making meaningful changes to your feed to ensure you’re reaching your desired outcomes.”
Leaders take
This is an interesting update from Microsoft Advertising. The tool can essentially help advertisers identify products that are serving, rejected or limited by feed issues, while also offering guidance on how to resolve issues.
Previously, troubleshooting and finding issues with product pages was not easy, with advertisers often having to move between different tools. Product Explorer simplifies this.
For marketers working with operators and retailers particularly, it has the useful ability to filter across feed attributes and performance metrics, such as title, product type, custom labels as well as impressions, clicks, conversions and spend.
