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Gambling related queries among top searches for Americans

Couple arguing
Credit: Shutterstock / Nenad Cavoski

New search statistics show Americans most commonly Googled concerns and gambling related paranoia was among the top four

It’s certainly not uncommon for people to search questions about their health, relationships, habits, and general lives, but new statistics reveal an interesting trend for consumers and their concerns.

Research by VIP Grinders found that relationship paranoia dominates the search for Americans online queries. The four categories that were outlined in the study were relationship paranoia, personal security paranoia, gambling related paranoia, and workplace paranoia.

While relationship paranoia dominates with over 227,000 searches per year, equating to 623 searches a day or one search every two minutes, gambling paranoia also occupies a space in the American psyche, with over 32,000 searches per year, averaging 89 per day.

The majority of the most popular searches revolve around igaming, with the top four search queries being: ‘is online poker rigged’, ‘are online casinos rigged’, ‘is blackjack rigged’, and ‘is roulette rigged’.

The next most popular searches are ‘casino cheating methods’, and ‘how to cheat at poker’.

The types of questions are significant. It’s clear that Americans are looking for a better understanding of gambling and how it works, choosing to research the fairness, outcome predictability, and the control they have.

João Mourato, head of igaming product at VIP Grinders, said: “This reflects a broader shift where gambling is no longer seen as purely risky behaviour, but as a system people believe they can analyse and navigate. That gambling through verifiable methods is a trusted activity. It does also point to growing familiarity and acceptance, with users approaching platforms in a more informed and strategic way.

“This also aligns with wider industry trends, with AGA research showing that more than half of American adults (57%) participated in some form of gambling in the past year, while 62% now say gambling is personally acceptable, alongside record levels of casino visitation, with over 134 million adults visiting in the last 12 months.”