Reach, Digitas, and I-Media all make big people moves this week
After three years as director of marketing and brand at Ovo, Alice Tendler has announced she will be leaving the brand.
An Ovo spokesperson said: “Alice has decided to leave Ovo after a number of years with the business. She has made a significant contribution to building Ovo’s brand and marketing capabilities. We’re grateful for her contribution and wish her all the best in her new role.”
Following her departure, Tendler will join Alfred, a newly launched household services provider as chief marketing officer.
Tendler brings years of experience in the industry, having previously worked at BT Group as head of brand strategy and marketing communications, as well as working as business director at Mcgarrybowen London.
Tendler confirmed: “At Alfred, we’re on a mission to give people a totally new way to manage their energy, mobile, broadband and insurance removing the friction, the complexity and unnecessary cost. Watch this space.”
Other people moves
Reach: Nick Lewis joins
The UK’s largest commercial news publisher, Reach, has appointed Nick Lewis as B2B trade marketing director.
He joins after over 25 years at Sky, where he served as head of marketing, strategy and communications for nearly 10 years.
With such extensive experience in strategic and creative leadership Reach’s strategy director, Charlotte Wells, has said there is ‘enormous synergy’ between Lewis’ background and the scale and diversity of Reach’s brands.
Digitas: Dan Northcote-Smith as head of intelligent creative
Dan Northcote-Smith has been hired as Digitas UK’s first head of intelligent creative.
Northcote-Smith joins the company from his position as creative director of innovation at T&P.
In his new role, he will be AI-focused, and will help to lead the agency’s creative teams in both generative systems and agentic systems. He will look to build creative systems that are designed to scale and evolve – focusing on innovation and model development.
I-media: Nick Slaymaker hired
I-media has brought in Nick Slaymaker to be its new chief growth officer.
Slaymaker joins from WPP, having worked as deputy head of global media trading, a position he held for almost four years.
He will focus on helping the brand deliver “measurable, high-impact growth on the UK road network”.
Deliveroo: Caroline Harris leaves
Having joined the fast-food giant in 2020, vice-president of Deliveroo, Caroline Harris, is exiting the company.
Harris has overseen new verticals, profitability, and growth – having joined the company during the Covid-19 pandemic.
She will leave to take a career break, spending time with family.
iProspect: Amy Watt as UK president
Performance-led media agency, iProspect, has appointed a new UK president in Amy Watt.
Watt is an internal hire, coming from her current role as the agency’s global managing director. The global digital marketing agency focuses on culture, content, data, and technology, connecting your business to new audiences – and is owned by parent company Dentsu.
In her role, will look to Watt will look to help refine media planning, scale the AI-powered ‘agentic accelerators’, and to make the agency “a home for the most exciting talent in the industry”.
