The latest round up of people moves include VideoAmp, Twitch, Pubmatic, ITV, Sainsbury’s.
VideoAmp has announced staff cuts of around 20%, which will affect around 50-60 people.
The media measurement firm said the redundancies are due to introducing AI agents and includes the chief technology officer role – currently held by Dustin Jackson – which will not be replaced, the Wall Street Journal reported.
The firm will move toward a flatter structure to boost efficiency and build agentic infrastructure.
Tony Fagan, chief executive of VideoAmp, said in a statement: “These were difficult decisions, but they reflect our long-standing approach of adapting early to major changes in the market.
“We believe AI is a major platform shift, and our view is that companies that adopt it quickly will benefit disproportionally. For VideoAmp, that means continuing to invest in agentic software development and becoming an AI-powered media performance platform – aligning our organisation, resources, and operating model to support that direction.”
Other notable people moves
Twitch: Global CMO appointed
Christine Cassis joins Amazon subsidiary,Twitch, as the chief marketing officer.
She will lead its global marketing and comms arm with a focus on scaling users and amplifying creators.
Cassis previously worked as Shopify’s director of marketing for brand and social, for years. Prior to that, she has had roles with Google, Reddit and Pinterest.
Pubmatic: New global chief revenue officer named
Pubmatic has named Megan Ramm as its new global chief revenue officer. Ramm has held positions at Uber Advertising, Snapchat, Google, and Forbes.
She wrote in a LinkedIn post: “I am excited to work for Rajeev Goel, the team and the board – leading global revenue across publisher and buyer teams in the Americas, EMEA and APAC and expanding PubMatics position across performance advertising, connected TV, mobile app and agentic advertising while deepening relationships with brands, agencies, DSPs and publishers.”
ITV: Fabian Tobias as managing director
Fabian Tobias has been appointed as the new managing director for ITV Studios Germany.
Fabian will succeed the outgoing Christiane Ruff, who is retiring. ITV Studios Germany has a portfolio of one of the world’s biggest Entertainment Formats.
Sainsbury’s: Dave Cain as head of martech
Sainsbury’s has hired Dave Cain as head of martech. He previously worked at LKQ, Arriva Group, and Boots.
Cain said in a LinkedIn post: “Retail is moving faster than ever, and I’m delighted to join such an iconic brand to help drive the future of its Martech ecosystem.”
We are Social: Aidan Goh as head of paid media
We Are Social has appointed Aidan Goh as head of paid media.
He joins from Publicis Groupe’s Zenith, where he was global head of paid digital across H&M. Prior to that, Goh spent seven years at Omnicom’s OMD working with clients such as Disney and Lidl.
Jim Coleman, chief executive, EMEA, at We Are Social, said: “Aidan has an impressive ability to connect the dots between data, paid performance, and creative – this is exactly what brands need right now to stand out and drive commercial impact.”
Publicis London: Hires new creative directors
Publicis London has hired two new creative directors, David Anderson and Ian Brassett.
The pair, who have been creative partners for 19 years, join from Ogilvy, where they worked as creative directors for nine years.
Medialab: Appoints head of AI and innovation
Medialab has hired Jasleen Carroll as its first head of AI and innovation.
Carroll joins the independent media agency, Anything is Possible, where she was director of AI and product.
She will be responsible for identifying use cases for AI and implementing practical solutions to drive effectiveness and commercial outcomes for clients.
