DraftKings’ new campaign puts a new spin on casino betting.
A new campaign from DraftKings, “Spin Your Way”, is hitting screens across the US.
The campaign, produced by Dublin-based creative agency The Tenth Man and directed by award winning Joseph Kahn, is one of the agency’s biggest projects to date.
The backing track is the Hot Chocolate classic: “Every 1’s a winner”, covered and re-recorded as “Everyone’s a spinner”.
On screen, we see players taking a spin as they use the DraftKings casino app – even in normal, everyday circumstances like at the dentist, bowling alley, in a yoga class, or even in space.
The ad pairs light-hearted visuals with a fun, playful song that portrays a seamless and entertaining experience on the DraftKings casino app.
Ken Robertson, founder and chief executive of The Tenth Man, commented: “The challenge with a category this competitive is that everyone is fighting for the same eyeballs at the same time. So we wanted to make something that felt less like casino advertising and more like a music video.”
“That became the spirit of Spin Your Way – big music, big energy, humour and a bit of swagger, while keeping the DraftKings Casino experience and brand right at the heart of it. Once the idea started to take on the energy of a music video, Joseph Kahn immediately felt like the person to bring it to life.”
Leaders take
This ad is a great example of a campaign which illustrates the product in a whimsical way, while also giving a good idea of what the app can provide.
Refreshingly, the ad isn’t stuffed with celebrities and sports stars, but instead reflects the real users of the app.
The ad makes the app look like an entertaining experience, and is encouraging for potential users. It manages to be down-to-earth while still featuring a spinning astronaut – which is no easy thing.
