OpenAI and Meta lead the way, while Google Agent accounts for less than 1% of all agentic traffic, research finds.
Almost all (90%) of agentic traffic in October came from Meta and OpenAI‘s AI platforms.
October saw agentic traffic more than double, jumping by 157.5% or 2.6 times from September. When compared with August, it was eight times higher.according to Human’s State of Agentic Traffic monthly benchmark report.
Meta’s Muse – it’s personal AI assistant launched in September – accounted for 59% of all AI agent traffic. The social media giant’s share increased by 19 percentage points in the two months, almost quadrupling month-on-month.
In face, Muse is sending triple (3.7 times) the amount of requests than ChatGPT – the second largest agentic platform.
OpenAI accounted for 30% of all agentic traffic in October across three products: ChatGPT agent, Codex browser and Condex Chrome extension.
The ChatGPT agent sent 16% of all agentic traffic, while Codex browser and Codex Chrome Extension accounted for 8.8% and 5.2% of traffic, respectively.
ChatGPT agent’s share of traffic fell from 28% to 15% between in the same period. Traffic for ChatGPT agent did rise 44% in this period, despite competition from Muse.
Elsewhere, the Claude‘s Chrome extension share fell from 7% to 3.5%, in spite of its traffic growing by 30%.
Both Google and Anthropic launched new agents in October, but have yet to catch-up to the share of Muse or OpenAI.
Google Agent, launched on 8 October, accounted for just 0.8% of traffic, while its Gemini agents did not appear as on the list. Anthropic’s Claude Duet also did made the list, partly because the traffic is still very low, the report highlighted.
Meanwhile, XAI’s Grok agent, launch in August, made up 0.7% of all agentic traffic.
Traditional browsers in decline
Standalone browsers are not performing as well as expected. The ChatGPT Atlas browser was sunsetted earlier this year after just a year in operation.
Perplexity’s Comet browser fell from top spot in August with 41% of traffic share, to just 9.4% in September, and 3.6% in October. Comet also saw its traffic shrink, with request volume down 30% since August.
Overall, agentic traffic has experienced a significant increase in every sector. E-commerce is the largest with 60% of traffic share – up by 2.5 times compared to the previous month. With peak season now in full swing, this figure is no surprise.
Travel is the next most popular sector, growing by 2.9 times to hold 19% of agentic traffic share, followed closely by media at 19%, despite growing 2.3 times. Software-as-a-service holds just 1% of the traffic share, but is one of the fastest growing sectors with traffic quadrupling in one month.
Across financial services, healthcase and streaming and gaming, while these sectors account for less than 1% of agentic traffic share, they have all seen a modest growth of 57%, 59.5% and 62.7%, respectively.
Consumers still don’t trust agents to actually make purchases. Research confirmed that agents are primarily browsing with product and search pages making up 85% of agent requests, whereas just 1.9% made it to checkout.
