The Advertising Standards Authority has banned promotional material from Casumo for encouraging behaviour which is socially irresponsible or could lead to financial harm.
The Advertising Standards Authority (ASA) has banned an ad by Recro Ltd for Casumo after finding it encouraged “socially irresponsible behaviour” or that which “could lead to financial harm”.
This was a paid-for display ad featuring the message: “UP TO 100 SPINS ON SPINUMO” alongside a “sign up” button and the text “QUEST. SPIN. WIN.”
The ad also stated: “18+ UK players only. Opt-in required. From 6 July 2026 – 2 August 2026. Complete daily mission (Deposit £50 and Wager £200) to earn 1 Spinumo wheel spin, up to 5 Spinumo wheel spins per day. Win free spins (£0.10/spin) up to 100 spins. Free spins expire in 48 hours. Full T&Cs apply. BeGambleAware.org.”
The ad said customers could earn up to five spins per day, and the wheel ‘awarded’ a randomised number of free spins up to a maximum of 100, with each free spin worth £0.10.
Free spins were said to expire 48 hours after they were credited, but no wagering requirement applied to winnings from those free spins.
The ASA’s ruling acknowledged the promotion was an opt-in basis, which customers were not required to complete. However, additional missions asked customers to deposit another £50 and £200 of wagering in return for more opportunities to receive a reward.
This, the regulator said: “Directly incentivised consumers to repeat the qualifying gambling activity up to five times each day.”
Once five missions were completed, customers would have deposited £250 and wagered £1,000 in a single day. The promotion ran for 28 days, giving customers the opportunity to deposit up to £7,000 and wager £28,000.
The watchdog acknowledged the deposits and wagering are not necessarily equivalent to loss, but said it encouraged “substantial gambling activity at a regular and fixed frequency, within a limited period”.
The presentation of the ad as a “daily mission”, appearing alongside the words: “QUEST. SPIN. WIN.” encouraged consumers to maximise their participation, the ruling stated.
The requirements of the mission were found to have “represented substantial gambling activity relative to the value of the potential reward”, the ASA said, and the “opportunity to repeat them increased the risk of consumers gambling more than they otherwise would”.
As such, the ASA upheld the complaint as “the ad encouraged behaviour that was socially irresponsible or could lead to financial harm”. The ad is now banned, and Casumo is not permitted to appear again in its current form.
