Flash cars, bikini models, and celebrity endorsements – Betr’s new ad launches its prediction market products.
Entourage stars Jeremy Piven and Adrian Grenier have reunited for Betr’s new campaign that introduces the next era of the firm’s services – prediction market products.
YouTuber Jake Paul is at the centre of the ad, showcasing the potential winnings for users with the new Betr 2.0 prediction market app. The casino company will launch a phased rollout of prediction market features from 8 September, 2026.
Joey Levy, founder and chief executive of Betr, said: “Betr today is a fundamentally different company than the one we launched, and predictions going live is an important milestone that allows us to introduce Betr 2.0 and the super app we’ve been building towards.
“Prediction markets are a natural and important extension of that strategy. Nobody knows exactly how the regulatory environment will play out, so having several products regulated differently within one unified experience gives us a differentiated position in the market. We are now the first consumer app to launch Polymarket markets, and we expect to be their largest consumer partner for some time.”
He continued: “We have also launched four new products in just 13 months, demonstrating our best-in-class product velocity and unique ability to execute upon an ambitious super app strategy. We plan on launching Rips soon and expect to have at least seven products live within the Betr super app by this time next year, all while rapidly improving and expanding our existing products,” he added.
The ad features basketball brothers LiAngelo Ball and Lonzo Ball, as well as a number of other well known athletes such as former American football player Le’Veon Bell.
Leaders take
There is a trend among prediction market and betting companies in stuffing their ads full of celebrities and sports stars – and Betr is no different. Although it does well to outline the casino’s partnerships and relationships with athletes, it does distract from the product.
The new products themselves are only briefly on display in the ad, which instead focuses on the potential winnings (which Jake Paul explains in a particularly confrontational manner). I’d also the women featured in the ad are there simply as glamourised models who are objectified.
And I’m not the only one. Entourage creator Doug Ellin took to X (formerly Twitter) to say a few choice words about the ad, saying it was “pretty damn obvious” he didn’t have a hand in the ad.
I have zero positivity in watching things I busted my ass of on for years he turned into garbage seek. Zero positivity. Go create your own shit. And if you need money for
— Doug Ellin (@mrdougellin) September 9, 2026
Flip burgers. This is trash and theft. Period. https://t.co/lYn0UcPUG1
