The subscription service offers expert analysis across sports, politics, economics and entertainment.
Better Collective has launched Prediction Pro, a subscription service aiming to engage with the US prediction markets audience.
Designed utlising all components of its US media network, Prediction Pro combines forecasting tools, expert analysis and analyst trade tracking across sports, politics, economics and entertainment.
The launch of Prediction Pro builds on Better Collective’s move into prediction markets in March 2026, adding a paid subscription offering to its existing media coverage and customer acquisition business.
The group’s H1 results highlighted an initial contribution from the category within its US network. Management reported €5m in cost-per-acquisition (CPA) revenue, with performance “primarily driven by strong momentum within prediction markets as competition intensified”.
Prediction Pro gives Better Collective another route to monetise that audience, drawing on its experience running Action Network’s existing subscription service, Action Pro.
The product will be sold as a standalone subscription and as an add-on to Action Pro. Pricing was not disclosed in the announcement.
US midterms provide launch focus
November’s US midterm elections form a central part of the launch, as voters determine control of Congress for the remainder of President Donald Trump’s term.
A dedicated midterms 2026 hub covers House, Senate and gubernatorial races, allowing subscribers to compare model-estimated election probabilities with current market prices.
The wider platform brings together market information and side-by-side pricing from Kalshi and Polymarket. Its subscription tools aim to help users assess those prices and understand the reasoning behind market forecasts.
Subscribers will also receive daily expert analysis, analyst trade tracking, a dedicated newsletter and access to a Discord community.
Better Collective already covers prediction markets through Action Network and VegasInsider, publishing news, analysis, educational guides and platform reviews.
Action Network also offers pricing tools and election trading analysis through its Predicting Politics podcast, presented by DraftKings.
Alongside those editorial operations, the group runs paid customer acquisition campaigns connecting users with prediction market platforms.
The subscription launch broadens that commercial model, giving Better Collective an opportunity to earn directly from users seeking analysis across a wider range of events.
Jesper Søgaard, co-founder and co-chief executive of Better Collective, said: “Across our media brands and Paid Media business, we already connect audiences with prediction markets. Prediction Pro builds on that presence and our subscription experience at Action Network, giving users more tools to assess probabilities and understand the reasoning behind market views. For Better Collective, it is an opportunity to reach new audiences, serve a broader range of interests and build deeper, recurring relationships with our users.”
