Affiliate Leaders has launched a new video series, Insight Out, where host and editor, Jyoti Rambhai, sits down with senior marketing executives to talk all things marketing.
For the inaugural episode, James Taylor, founder and CEO of Particular Audience – an adtech specialising in retail and e-commerce – explores how search, AI and personalisation are reshaping digital marketing.
As AI-powered platforms like ChatGPT, Gemini and Claude continue to become the go to tool for search, marketers are being forced to rethink everything from SEO strategies to discovery and conversion.
“AI has no tolerance for irrelevance,” Taylor says. “So it is critical that any retailer or otherwise that’s putting ads towards an AI interface needs to ensure over all else.
“It shouldn’t go to the highest bidder.”
It begs the question: are marketers ready for the next era of search?
Find out what Taylor has to say by watching the full video above.
Insight Out is the new video series from Affiliate Leaders, exploring the impact of artificial intelligence, the changing marketing and tech landscape, regulatory pressures and more.
If you are a senior marketer working brand or operator-side, for an the affiliate or adtech side, as well as agencies, please get in touch with Jyoti at: [email protected]
