At Cannes Lions, we ask the experts to tell us how they really feel about their attribution models.
At Cannes Lions, we catch up with some of the top marketing experts at the festival.
In marketing, there has been a growing gap between user behaviour that teams are trying to track, and the actual data ad platforms receive.
Stricter data protection and data privacy laws like GDPR are pairing with an increased resistance to tracking technology to make campaign attribution significantly more difficult.
With that in mind, our question today is: “With all the data signal loss the industry has faced this year, what’s the biggest lie marketers are still telling themselves about their attribution models?”
We heard from author and marketing expert, Les Binet, Amy McDevitt, head of live sports sales partnerships at Amazon Ads, Oliver Bishop, chief executive and founder of ROAST and kitty, as well as Langton McCombe, sales director at Particular Audience.
Check out the full video below.
