The acquisition marks Quantum’s move into the digital rewards market.
Marketing firm Quantum has acquired two digital rewards brands in Cashback and JoinCustard.
The first, Cashback.co.uk, is an established cashback platform with hundreds of thousands of customers. Users can complete tasks such as surveys, enter competitions, and sign up for free trials or brand offers.
Similarly, JoinCustard, a digital rewards firm launched in 2024, focuses on online earnings for completing games, surveys, and shopping with brands.
The acquisitions are part of Quantum’s move into digital rewards and cashback markets – moving beyond the affiliate marketing sector and into direct-to-consumer reward products.
This extends Quantum’s reach from a data-led performance-first approach into consumer platforms that can run alongside the platform using the existing infrastructure to help scale the products.
Both new platforms will be supported by Quantum’s in-house tech team with data engineering, machine learning and software engineering capability to support development and integration across the three platforms.
“Cashback and Custard are proven platforms with loyal users, clear product-market fit, and strong commercial potential. What they need now is scale, and that is where Quantum can add real value,” said Jamie Walters, chief executive of Quantum International Holdings.
“We have the data, technology and performance mindset to grow these platforms quickly and responsibly. This is a bold move into a fast-growing consumer rewards space, and a natural next step in our ambition to connect more people with better value across the digital economy.”
Quantum has seen a 36% year-on-year revenue growth in the last year, and has launched operations in Ireland, South Africa, and the US – expanding from its UK operation.
Neil Durrant, chief executive of Submission Technology, Cashback owner, added: “We built Cashback and Custard from the ground up, and we are incredibly proud of what the team has achieved. Quantum is the right home for these platforms.
“Their technology, commercial relationships and ambition make them well placed to take Cashback and Custard to a much bigger audience. It is an exciting next chapter for both businesses.”
