Creators using YouTube’s affiliate programme in the UK, US, Germany and Brazil, will soon get AliExpress’ global product selection.
YouTube and AliExpress have teamed up to launch a global affiliate programme.
The new programme will give eligible YouTube creators access to a wide range of AliExpress products to feature in their content, with commission-earning opportunities.
Initially, the global e-commerce company launched the affiliate partnership with YouTube in South Korea in March. It will now be expanded to the US, the UK, Germany, and Brazil in phases.
The news follows YouTube expanding its new affiliate programme into other markets, including Germany and the UK, earlier this year and the AliExpress partnership is expected to align with that.
The partnership will connect participating creators in Europe, and eventually other parts of the world, with AliExpress’s products, with a particular focus on Brand+ – a selection of products from local and internationals brands.
AliExpress products will be available through YouTube Studio, where creators can select products to be showcased through three major content formats: long-form videos; shorts; and livestreams. The products can be tagged across key audience discovery and engagement moments, giving creators a way to monetise their recommendations.
Eric Zhang, vice president of AliExpress said: “Content and commerce are converging globally, and this partnership connects AliExpress’s affiliate ecosystem with YouTube’s creator ecosystem.
“By enabling eligible products to be discovered and tagged across videos, shorts, and livestreams, we are creating a simpler path for products to be featured through creator content at scale – and a more direct journey for consumers from product discovery to purchase.”
Creators will get access to AliExpress products across consumer electronics, home and living, sports and outdoor, and lifestyle. Trending products and bestselling data will help programme participants handpick items they recommend based on what they think will fit their audience,
Viewers will be able to link directly between YouTube and AliExpress to complete their purchasing journey, acting as a connection between content and commerce.
