Amazon, eBay and Temu among brands in affiliate programme on Facebook
Facebook is introducing a new affiliate partnership feature, which will allow creators to tag shoppable products directly inside reels and posts, rather than having to direct followers and audiences to a link in their bio, pinned comment, or third-party storefront.
With the affiliate partnerships, brands can connect their accounts from the affiliate programme partners to Facebook and then can tag products directly in the photo posts and reels.
By connecting accounts, Meta said it will unlock a prominent and clickable affiliate banner that appears right on the content, helping recommendations stand out.
The feature can be accessed through the users professional dashboard under the monetisation section. Creators can use this to look through products, brands, product ratings, and commission rates – as well as connecting existing affiliate accounts from partner platforms.
The Facebook affiliate partnership programme will initially include Amazon in the US, as well as Shopee in Brazil, Taiwan, Philippines, Thailand, Indonesia, Vietnam, Malaysia, and Singapore. It’s expected that more partners will be added in the coming months, like Mercado Libre in Brazil and Mexico, as well as eBay and Temu in the US.
“The launch of Facebook affiliate partnerships builds on our continued expansion of creator monetisation on Facebook, including record payouts last year,” the Meta company said in a statement on its website.
“We’re focused on expanding your earning opportunities – whether through your content, your community, or brand partnerships – by making the process simple and equipping you with the tools and insights to thrive.
“Affiliate partnerships is just the beginning. We’re continuing to explore more shopping experiences across Facebook, with more tools and features coming soon.”
A spokesperson for eBay said: “This partnership is driving growth within the evolving social commerce landscape, directly monetising creator content while expanding market reach for eBay sellers. By integrating eBay’s inventory into Facebook creators’ authentic storytelling, this collaboration helps eBay sellers reach new, engaged buyers and unlock incremental demand, while creators earn commissions on sales from eBay.”
Direct integration streamlines the discovery path through the Facebook ecosystem, the eBay spokesperson continued, which provides a new channel for “for incremental demand through creator-led storytelling”.
Some publishers have reported that Facebook referral traffic has quadrupled year-on-year in early 2026, which has reversed years-long decline. Since TikTok, one of Facebook’s main competitors, has an audience which skews younger, it is without the typical buying power of the older Facebook audience – meaning it can capitalise on the higher average age of its audience.
