In the latest set of people moves, Pete Metcalfe joins Google and Sparks appoints Sebastian new managing director for EMEA.
Antonio Guerardi joins Ana Gaming, the holding company behind 7K Bet, Cassino Bet and Vera Bet, as the new chief marketing officer.
Guerardi, who previously worked at Unidas in a similar role, has more than 18 years of experience in B2B and B2C companies, customer experience and vehicle rental and sales.
At Unidas, he lef the integration of marketing, customer experience and relationships, directly influencing the evolution of digital channels.
“Taking on this new role is an important step in my career and motivates me because of the challenge of building and evolving in a dynamic segment,” said Guerardi.
“I approach this moment with a lot of energy and a sense of responsibility. I know that Ana Gaming is a giant in the sector and I want to contribute to this growth process of the company.”
Google’s new UK&I director of retail
Pete Metcalfe, former chief marketing officer at THG Beauty has announced that he will soon take up a new role as director of retail UK&I for Google.
Metcalfe joins with a wealth of experience in driving marketing growth for retail brands like Lookfantastic, Cult Beauty, and Dermstore.
“For my entire career in marketing, I have collaborated with Google. They have always been the partner I most admired.”
Google’s “tireless innovation” is one of the reasons he’s joining the tech giant.
“This focus and energy is as relevant today in the Gemini era as it was when I first logged into AdWords all those years ago.”
“It feels like the perfect time to join given the retail transformation happening right now. The way people stream, search and shop is going to change dramatically over the coming months and years, and we will be right at the centre of this shift.”
Other notable moves
Sparks: Sebastian Dreyfus to managing director, EMEA
Global brand agency Sparks has appointed, former chief executive of Adgistic, Sebastian Dreyfus as the new managing director for EMEA.
Dreyfus has over 25 years experience, previously working EMEA head at Saatchi & Saatchi; and ps chief marketing officer of Octopus Energy.
Greggs: Zoe Harris as customer and marketing director
Zoe Harris has been appointed as customer and marketing director for Greggs. Harris joins from On the Beach, where she spent five years creating campaigns and delivering a new vision for the company.
Advertising Association: Charlie Rudd as VP
Charlie Rudd, former chief exec of Publicis Groupe UK’s creative practice), has been appointed the Advertising Association’s (AA) first vice president, supporting AA president Andria Vidler.
He brings over three decades of experience in the advertising industry, and has held senior leadership positions at Ogilvy & Mather and BBH. Rudd has worked with some of the world’s most recognised brands, including John Lewis, McDonald’s, Vodafone, Audi, Barclays, Unilever and BA.
Sauce Labs: Arun Lal as new SVP of global marketing
Arun Lal has been named as Sauce Labs’ new senior vice president of global marketing. He will look to drive the company’s narrative while it moves from test automation into an AI-driven release assurance firm.
