Adthena’s new feature allows for seamless switching from search to ChatGPT
A new tool from Adthena, the ChatGPT AdBridge tool, wants to help advertisers shift from Google Ads to ChatGPT.
The tool does this by turning client’s existing Google Ads accounts into formats that are ready for ChatGPT advertising – with campaigns repurposed for a seamless transition.
With SEO relevance wavering, AEO has been rising in prominence. Advertisers are reevaluating the high percentage of ad budgets typically awarded to Google, especially as AI advertising develops into a more sophisticated sector.
Adthena’s bridging tool will allow advertisers to use their existing search campaigns to generate keyword lists, negative keywords, and competitive insights that can be directly applied to ChatGPT campaigns.
This will enable advertisers to duplicate and repurpose campaigns without the need to rebuild them from scratch specifically for OpenAI’s popular platform – saving time, resources, and budget, and with less associated risk.
“We want to get all of the advertisers ready so their campaigns can go straight in,” said Adthena’s CMO Ashley Fletcher.
“The hypothesis is, Google Ads has Adwords editor, where you work with CSVs. Bing, you can upload or ingest CSVs. Meta can ingest CSV. So we feel there will be an appropriate place to work with that. But again, we’re keen to roll out the alpha [of ChatGPT AdBridge] as quickly as possible. Whilst it’s a simple solution, I think it will help scale.”
Advertising within ChatGPT has become significantly easier, and more in-line with other platforms – having introduced a cost-per-click pricing structure with bids between $3 and $5, as well as the reduction of the initial pricing of $60 CPM (per 1,000 ad views) falling to just $25 in the first ten weeks.
Pretty much all advertisers will have a Google Ads account, and many will be incredibly successful – so removing the friction from creating a ChatGPT ad campaign is likely to boost the AI ad ecosystem, and help clients diversify their advertising portfolios.
