Affiliate Leaders asked marketers in Cannes Lions their thoughts on measurement.
We’re on the ground at Cannes Lions 2026, and we’re looking to the experts to tell us their thoughts.
As AI develops into a growing competitor for Google search, marketers are left debating whether they need to re-assess their measurement tools and campaign strategies. Consumer behaviour is shifting and the industry is moving to catch up.
With that in mind, our question today is: With AI search completely rewriting consumer behaviour, and social media privacy tightening, how do you accurately measure what actually drives a sale today?
We caught up with Neala Brown, global head of data and measurement for Teads, as well as Richard Mashiter, business director at PHD, and Phillip Lomax, chief revenue officer at MediaScience. Check out our video below to hear their thoughts!
