At Cannes Lions day three Adobe steps up their agentic AI offering, while Podscribe integrates with, Amazon DSP, and Taboola invests in monetisation layer.
Affiliate Leaders’ editor Jyoti Rambhai is on the ground at Cannes Lions this year to bring you the latest news, launches and inside chatter among marketers along the Palais des Festivals.
So far we’ve rounded-up the latest announcements from day 1, which saw Uber talk about its new tech platform; Omnicom announcing a deal with Netflix; Nvidia partners showcasing their AI capabilities; Spotify partnering with Coach; and Reddit talk about AI-generated product recommendations.
Meanwhile, day two saw Meta announces a host of new AI-tools and updates to its ads manager; alongside Google launch new creative tools for YouTube; TikTok introduces Symphony Agents; Criteo expands integration with OpenAI; and the ChatGPT owner shows off its ad suite to marketers.
Day three, Adobe steps up its agentic AI offering; Taboola talks of building a monetisation layer; and Podscribe integrates with Amazon DSP.
Adobe updates agentic infrastructure
Adobe announced an update for its agentic infrastructure including its platforms, agents, and ecosystems.
The new tools look to cement Adobe as a technology partner to companies, creatives, and agencies – and take advantage of its place as the platform of choice for multi-agent collaboration, which pushes better customer experiences and business outcomes.
The new tools include partnerships with industry giants like Accenture, Omnicom, Stagwell’s Code and Theory, and WPP who are all deploying Adive’s content, data, and AI platforms to build the way that brands create, activate, and measure customer experiences.
WPP is introducing a connected intelligence later to unify paid media spend and customer experience data – which creates a ‘continuously improving loop for customer interactions and marketing investment.’
Stagwell’s Code and Theory is launching the content operating system for sports’ This is a new solution, which simplifies content creation, management, and distribution for sports companies – integrating fan engagement data to content workflows powered by Adobe CX Enterprise.
Finally, Omnicom revelead it is implementing architectures spanning automotive, pharmaceuticals, retail, and financial services of its AI Agentic Operating Model – a new business solution that uses Adobe technology to transform how enterprises create, activate, and optimize campaigns and customer experiences at scale.
Taboola builds a monetisation layer
Taboola announced at the festival that it is building a monetisation layer for the AI internet.
This will be opened up to the genAI ecosystem – enabling chatbots, virtual assistants, and conversational AI platforms to turn user questions into sustainable ad revenue.
Its own AI answer engine, DeeperDive, does this at scale – delivering millions of AI powered answers. This new tools is powered by Nvidia accelerated computing.
Podscribe integrates with Amazon Ads DSP
Podcast and audio advertising firm, Podscribe, has partnered with Amazon Ads for a clean room integration.
Within this, customers will be able to analyse Amazon Ads DSP performance directly in the Podscribe dashboard.
They will also be able to measure campaigns in a privacy-safe environment, and apply the same attribution models and settings that you’ll be able to use across other campaigns.
