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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
Google and Gavel
BREAKING
Tech
Time to read: min
Tribunal rejects Google’s efforts to block advertiser class action
August 6, 2026
BREAKING
Gambling
Time to read: min
Over half of Finns prefer gambling companies sponsoring sports
August 5, 2026
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Campaigns
Time to read: min
‘Services to Football’ – Coral’s latest campaign
August 5, 2026
BREAKING
Sports betting
Time to read: min
Betting operators wasted over $100m in adspend during the World Cup
August 5, 2026
Google analytics page
BREAKING
Tech
Time to read: min
Google to start reporting AI search impressions
August 5, 2026
BREAKING
Media
Time to read: min
EU AI Act: The new rules are a 'wake-up call' for businesses
August 4, 2026
Google search on phone
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Region
Time to read: min
Google’s latest update redesigns voice search
August 4, 2026
BREAKING
Tech
Time to read: min
Reddit given green light to sue Perplexity and SerpApi
August 4, 2026
BREAKING
Deal desk
Time to read: min
Deal desk: Optimove partners with Odditt for personalised betting content
August 3, 2026
BREAKING
Tech
Time to read: min
Big tech must negotiate deals with Australian media or face higher levy
August 3, 2026
BREAKING
Media
Time to read: min
Influence occurs before the click – the APMA affiliate roadmap
August 3, 2026
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Partner content
Time to read: min
How sportsbook promotions are changing player acquisition
August 3, 2026
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Talent watch
Time to read: min
Talent watch: Buzzfeed to cut staff by 35%
July 31, 2026
BBC, YouTube, Netflix, ITVX logos on TV screen
BREAKING
Media
Time to read: min
Over a quarter of Brits turn to Netflix first over BBC and ITV
July 31, 2026
BREAKING
Gambling
Time to read: min
New Zealand to ban AI-generated gambling ads
July 31, 2026
Elon Musk and X platform
BREAKING
Tech
Time to read: min
Elon Musk’s X settles ad boycott case against WFA
July 30, 2026