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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Media
Time to read: min
Marketing has permanently shifted, but human voices are more valuable than ever.
November 5, 2026
BREAKING
Campaigns
Time to read: min
Barclays puts finances at the heart of its campaign
November 4, 2026
BREAKING
Tech
Time to read: min
Google enables personalised gambling ads on YouTube
November 4, 2026
BREAKING
Tech
Time to read: min
Reddit begins testing ad placements in search pages
November 4, 2026
BREAKING
Tech
Time to read: min
Google ads six times more effective than ChatGPT, research shows
November 4, 2026
Influencer
BREAKING
Media
Time to read: min
Influencer marketing: Is investment outpacing integration?
November 3, 2026
Reddit and Pinterest logos on laptop
BREAKING
Tech
Time to read: min
Reddit and Pinterest shares take hit as Google’s AI search functions eat into traffic
November 3, 2026
Meta, Clever Advertising, Activisation logos
BREAKING
Deal desk
Time to read: min
Deal Desk: Nvidia invests in Meta as Clever Advertising acquires Pickswise
November 2, 2026
BREAKING
Gambling
Time to read: min
Channel 4's 'Million Pound Shot' aims to illustrate gambling harm dangers but faces backlash
November 2, 2026
BREAKING
Sports betting
Time to read: min
Sydney Sweeney’s provocative ads draw attention, but fail to drive long-term sales
November 2, 2026
Social medis x lady justice
BREAKING
Tech
Time to read: min
TikTok, Meta and X lose battle against Ofcom over new content requirements
November 2, 2026
BREAKING
Media
Time to read: min
Ad trackers: Has adland gone too far with personalisation?
October 28, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Netflix film boss exits in second departure in a week
October 23, 2026
meta logo with lady justice
BREAKING
Tech
Time to read: min
Rhode Island sues Meta over scam ads
October 23, 2026
BREAKING
Tech
Time to read: min
Advertisers and publishers lobby to suspend Meta's new commercial terms
October 23, 2026
BREAKING
Tech
Time to read: min
Meta fined $25bn for data privacy 'lies'
October 22, 2026