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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
National Lottery
BREAKING
Campaigns
Time to read: min
Allwyn's Powerball ad asks 'what would you do if you won the lottery'
July 22, 2026
BREAKING
Sport
Time to read: min
2026 World Cup ads: The winners and losers
July 22, 2026
BREAKING
Tech
Time to read: min
Affiliates to lose 'neutral intermediary' status in EU court ruling
July 22, 2026
Brave browser extension
BREAKING
Tech
Time to read: min
News Corp sues search engine Brave for AI scraping
July 22, 2026
BREAKING
Media
Time to read: min
Affiliate marketing hits $20bn, but fraud costing firms $3.5bn
July 21, 2026
BREAKING
Tech
Time to read: min
Fox Corp partners with Amazon DSP to boost creator content
July 21, 2026
BREAKING
Tech
Time to read: min
Bill Gates' daughter faces accusations of affiliate fraud over her browser extension
July 20, 2026
BREAKING
Deal desk
Time to read: min
Deal Desk: Stripe and Advent set sights on PayPal
July 20, 2026
From top left clockwise: Steph Hallum, Owen Griffiths, Kate O'Loughlin, Maor Sadra, Laure Sauteraud, Phil Acton
BREAKING
Media
Time to read: min
IPA Bellwether Q2 2026: Do rising budgets really build confidence?
July 20, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: WPP to cut hundreds of jobs globally
July 17, 2026
GOOGLE VS EU
BREAKING
Latest stories
Time to read: min
EU mandates Google to share AI and search data with rivals
July 17, 2026
Youtube playing on tablet
BREAKING
Media
Time to read: min
YouTube worth $40bn, but growth in ad revenue is slowing
July 17, 2026
google gavel
BREAKING
Tech
Time to read: min
Google loses court challenge over Italian gambling advertising fine
July 16, 2026
BREAKING
Media
Time to read: min
Right creator could boost brand memory by 4x, report by TikTok, WPP Media, and System1 finds
July 16, 2026
Gary Vaynerchuk
BREAKING
Media
Time to read: min
Gary Vaynerchuk says affiliate marketing is his next big investment
July 16, 2026
BREAKING
Campaigns
Time to read: min
Irish watchdog's new campaign helps spot signs of underage gambling
July 15, 2026
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