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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Tech
Time to read: min
Impact.com to suspend brand accounts for overdue payments to affiliates
October 12, 2026
BREAKING
Deal desk
Time to read: min
Deal desk: Sony partners with PubMatic as MSQ acquires January Digital
October 12, 2026
BREAKING
Media
Time to read: min
Disney Advertising upfront: Ad innovation and growth take centre stage
October 9, 2026
MEta vs TikTok
BREAKING
Tech
Time to read: min
Meta prohibits TikTok from running ads on its platform
October 9, 2026
Youtube playing on tablet
BREAKING
Tech
Time to read: min
Google extends opportunities for gambling ads on YouTube
October 9, 2026
social media
BREAKING
Tech
Time to read: min
Which? warns of persistent scam ads on Meta platforms
October 9, 2026
BREAKING
Media
Time to read: min
Global adspend to hit over $1.3trn, WARC predicts
October 8, 2026
BREAKING
Tech
Time to read: min
Advertisers targeted in fake AI cyberattacks – here’s how to stay safe
October 8, 2026
sports
BREAKING
Media
Time to read: min
Confidence in sports sponsorship is growing, but are brands deploying the right strategies?
October 7, 2026
Xs ads manager
BREAKING
Tech
Time to read: min
X and Meta launch tools to streamline campaign building at Advertising Week NY
October 7, 2026
BREAKING
Tech
Time to read: min
TikTok is building a full-funnel platform with new AI-powered ad solutions
October 7, 2026
BREAKING
Tech
Time to read: min
OpenAI expands measurement tools to give advertisers 'greater transparency'
October 6, 2026
The Trade Desk logo
BREAKING
Tech
Time to read: min
Apple blocks advertisers using The Trade Desk to serve ads on Safari
October 6, 2026
Amazon ads x Sky media logos
BREAKING
Media
Time to read: min
Sky Media and Amazon Ads team up to unlock streaming inventory
October 6, 2026
google gavel
BREAKING
Tech
Time to read: min
Polish regulator probes Google over abuse of dominant search position
October 5, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: OpenAI safety lead quits, warns of ‘broken’ company culture
October 5, 2026