Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
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Latest stories
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Google avoids adtech breakup in new ruling
September 3, 2026
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Tech
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TikTok shop introduces new Promotion Performance Score
September 2, 2026
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Gambling
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Netherlands warns of advertising imbalance in new gambling laws
September 2, 2026
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Campaigns
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DraftKings releases new 'Spin Your Way' campaign
September 2, 2026
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Sports betting
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Brazilian regulator approves new rules for betting advertising
September 2, 2026
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Deal desk
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Deal desk: Publicis partners with the Premier League as Omnicom finally launches Hearts United
September 1, 2026
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Tech
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Google can overwrite your product name in shopping ads, expert warns
September 1, 2026
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Tech
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Amazon stole $20bn from advertisers through manipulated ad auctions, lawsuit alleges
September 1, 2026
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Talent watch
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Talent watch: Dentu’s chief marketing officer exits
August 28, 2026
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Tech
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Google to stop demoting EU publisher sites with sponsored content
August 28, 2026
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E-commerce
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Amazon joins the YouTube affiliate programme
August 28, 2026
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Tech
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Poland asks EU to issue Meta a €250m fine for scam ads
August 27, 2026
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Tech
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Dentsu joins OpenAI, Microsoft and Meta in signing EU's AI transparency code
August 27, 2026
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Tech
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Meta urges YouTube and TikTok to make changes to protect children
August 27, 2026
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Sports betting
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The Betway Clubhouse – new ad shows off operator's sporting partnerships
August 26, 2026
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Gambling
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Bulgaria introduces new affiliate licensing framework
August 26, 2026