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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
TikTOK logo on a phone infront of $50 bills
BREAKING
Tech
Time to read: min
TikTok is now a source for monetary advice – but most influencers have no financial qualifications
July 30, 2026
BREAKING
Media
Time to read: min
AA/WARC: UK adspend grew 9.3% in opening quarter of 2026
July 30, 2026
BREAKING
Campaigns
Time to read: min
Genasys’s insurance simulator – hoax or hit?
July 29, 2026
Online retailer
BREAKING
Retail
Time to read: min
Commerce media to make up almost a quarter of digital adspend by 2030
July 29, 2026
BREAKING
Tech
Time to read: min
NordVPN reveals scam ads on Meta platforms promoting unlicensed gambling sites
July 29, 2026
BREAKING
Tech briefing
Time to read: min
Tech briefing: Google, StackAdapt, GumGum, and PropellerAds
July 28, 2026
BREAKING
Gambling
Time to read: min
Lottery.com to transition to an affiliate model
July 28, 2026
YouTube
BREAKING
Tech
Time to read: min
YouTube expands affiliate programme to the UK
July 28, 2026
BREAKING
Deal desk
Time to read: min
Deal desk: Amazon Ads partners with Octave as Dentsu and Adthena join forces
July 27, 2026
BREAKING
Tech
Time to read: min
Trump threatens fresh tariffs after EU fines Google
July 27, 2026
Google Ads homepage
BREAKING
Tech
Time to read: min
Google quietly tests new PMax tool to give advertisers more control
July 27, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Entain marketing chief exits
July 24, 2026
OpenAI building
BREAKING
Tech
Time to read: min
OpenAI’s ad business to fall short of revenue forecast by 90%
July 24, 2026
BREAKING
Tech
Time to read: min
Consumer agentic AI spending to hit $3.5trn in 2030
July 23, 2026
Google lady justice
BREAKING
Tech
Time to read: min
Google fined €890m by EU in antitrust case
July 23, 2026
BREAKING
Tech
Time to read: min
OpenAI quietly kills Atlas browser less than a year after launching
July 23, 2026