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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
TikTOK logo on a phone infront of $50 bills
BREAKING
Media
Time to read: min
Telegraph owner pitches purchase of TikTok in Europe
October 22, 2026
BREAKING
Campaigns
Time to read: min
The countdown for I’m a Celebrity is on
October 21, 2026
BREAKING
Media
Time to read: min
Ads delivering malware targeted journalists in 'zero-click’ attacks
October 21, 2026
Youtube x Aliexpress
BREAKING
Tech
Time to read: min
YouTube and AliExpress expand affiliate programme globally
October 21, 2026
BREAKING
Gaming
Time to read: min
IAB gaming upfront: Misconception of gamers means missed advertising opportunities
October 20, 2026
iGaming Group, Uber Advertising, LG AD Solutions logos
BREAKING
Deal desk
Time to read: min
Deal Desk: iGaming Group acquires Bukmacherzy.com
October 19, 2026
BREAKING
Sports betting
Time to read: min
KTO Group confirms 'significant' layoffs in Brazil
October 19, 2026
BREAKING
Tech
Time to read: min
Currys opens new stores on TikTok Shop
October 15, 2026
Google analytics page
BREAKING
Tech
Time to read: min
Google Ads introduces controls to manage campaign spend
October 15, 2026
BREAKING
Campaigns
Time to read: min
Foster’s 'Good Call' is another nod to the casual Australian pint
October 14, 2026
BREAKING
Tech
Time to read: min
Google Ads and search boosted EU GDP by €87bn in 2025
October 14, 2026
BREAKING
Media
Time to read: min
Accenture acquires Sagacity Solutions to build AI customer intelligence
October 14, 2026
BREAKING
Sports betting
Time to read: min
ASA bans HRY Games Facebook ads for being 'irresponsible and misleading'
October 14, 2026
BREAKING
Tech
Time to read: min
NYT joins publisher coalition pushing for AI licensing deals
October 13, 2026
BREAKING
Media
Time to read: min
Marketers fail to reach new audiences despite increasing spend
October 13, 2026
Google search on phone
BREAKING
Tech
Time to read: min
Google hiring a team to build AI content for Discover
October 13, 2026
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