Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Gambling
Time to read: min
Ad ban sees AS Roma and Inter Milan remove operator logos from shirts
September 11, 2026
BREAKING
Tech
Time to read: min
Amazon Ads pilots integration with ChatGPT
September 11, 2026
BREAKING
Tech
Time to read: min
Google launches NFL live game features in search
September 10, 2026
BREAKING
Tech
Time to read: min
OpenAI to ban rivals like Adobe from advertising on ChatGPT
September 10, 2026
BREAKING
Media
Time to read: min
Clearcast launches AI pre-screening campaign tool
September 10, 2026
BREAKING
Campaigns
Time to read: min
Betr reunites Entourage stars for its 'Something BETR' campaign
September 9, 2026
BREAKING
Gambling
Time to read: min
ASA upholds ban on Smart Gravity paid search ad claiming it was 'irresponsibly targeted'
September 9, 2026
BREAKING
Tech
Time to read: min
Google warns EU changes to search could 'degrade user experience'
September 9, 2026
BREAKING
Tech
Time to read: min
Australian users could opt-out of social media algorithms
September 9, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Dan Taylor appointed as Flutter CEO
September 4, 2026
BREAKING
Media
Time to read: min
Sports Direct calls ASA 'out of touch' over ad ban
September 4, 2026
BREAKING
Sports betting
Time to read: min
Spotlight enters FTP arena with Engage Games
September 4, 2026
BREAKING
Media
Time to read: min
Chris Duncan: 'Innovate with empathy for users'
September 3, 2026
BREAKING
Retail
Time to read: min
John Lewis to create content for AI agents amid 'difficult' economic conditions
September 3, 2026
BREAKING
Media
Time to read: min
PepsiCo switches $1.7bn global media account from Omnicom to Publicis
September 3, 2026
BREAKING
Media
Time to read: min
Good Good chief executive and president exits following ad backlash
September 3, 2026