Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Tech
Time to read: min
Microsoft Advertising updates to improve brand visibility in AI
April 23, 2026
BREAKING
Tech
Time to read: min
Google updates Ad Advisor as it shifts to more automation features
April 23, 2026
BREAKING
Tech
Time to read: min
OpenAI activates cost-per-click ads in ChatGPT
April 22, 2026
BREAKING
Tech
Time to read: min
The underrated channel: Why Arsenal and Mercedes teamed up with WhatsApp
April 22, 2026
BREAKING
Media
Time to read: min
AI disrupts SEO and discovery, but brands are increasing investment in affiliates
April 21, 2026
BREAKING
Tech
Time to read: min
Anthropic Labs launches new Claude Design product
April 21, 2026
BREAKING
Tech
Time to read: min
Google blocked over 270 million gambling ads in 2025
April 20, 2026
BREAKING
Tech
Time to read: min
Meta’s Whatsapp AI fees could break competition laws, EU warns
April 20, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Ana Gaming hires new CMO
April 17, 2026
BREAKING
Tech
Time to read: min
Meta revamps ad platform to drive stronger performance
April 17, 2026
BREAKING
Tech
Time to read: min
EU tells Google to give third-party search engines data access
April 17, 2026
BREAKING
E-commerce
Time to read: min
It’s ‘f*cking margins’: Sellers boycott Amazon ads over policy changes
April 16, 2026
BREAKING
Tech
Time to read: min
Google’s Dynamic Search Ads to be replaced by AI Max
April 16, 2026
BREAKING
Events
Time to read: min
SBC Summit Canada to make player safety a key pillar of 2026 agenda
April 15, 2026
BREAKING
Tech
Time to read: min
Meta platforms likely to overtake Google in ad revenue
April 15, 2026
BREAKING
Tech
Time to read: min
Google updates to change ad consent and analytics rules
April 15, 2026