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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Tech
Time to read: min
Advertising is upside-down: How AI is transforming the industry
April 30, 2026
snapchat app
BREAKING
Tech
Time to read: min
Snapchat introduces AI sponsored snaps for conversational advertising
April 30, 2026
creative campaign
BREAKING
Media
Time to read: min
Creative is key, but are marketers leaving performance gains on the table?
April 30, 2026
ad campaign
BREAKING
Media
Time to read: min
AA/WARC: UK advertising investment hit $46bn in 2025
April 30, 2026
BREAKING
Tech
Time to read: min
PayPal unveils identity solution for advertisers
April 29, 2026
Magnite tech image
BREAKING
Tech
Time to read: min
Magnite announces AI capability expansion
April 29, 2026
ChatGPT
BREAKING
Tech
Time to read: min
Advertisers can shift from Google to ChatGPT ads with Adthena's tool
April 29, 2026
google offices
BREAKING
Tech
Time to read: min
Google must open Android to AI competitors, EU says
April 28, 2026
Midnite ad campaign
BREAKING
Gaming
Time to read: min
Midnite launches its first UK-wide campaign
April 28, 2026
Child with piggybank
BREAKING
E-commerce
Time to read: min
Consumers want AI content regulated, WARC reveals
April 28, 2026
Couple arguing
BREAKING
Gambling
Time to read: min
Gambling related queries among top searches for Americans
April 27, 2026
Lady justice with law books
BREAKING
Gambling
Time to read: min
UK court sets new standard for consent under GDPR
April 27, 2026
Claude app store
BREAKING
Tech
Time to read: min
Google to invest another $40bn in Anthropic
April 27, 2026
BREAKING
Features
Time to read: min
Talent watch: Apple, Netflix, Microsoft and Meta undergo personnel changes
April 24, 2026
Left to right: Charlie Dewhirst, Lilian Greenwood, Alex Ballinger
BREAKING
Gambling
Time to read: min
MPs call for clampdown on gambling ad industry
April 24, 2026
meta logo with lady justice
BREAKING
Tech
Time to read: min
Meta being sued for scam ads on Facebook and Instagram
April 23, 2026
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