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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
AFL stadium signage
BREAKING
Sports betting
Time to read: min
Sportsbet paying AFL to axe gambling ads
April 1, 2026
Impact x YouTube
BREAKING
Tech
Time to read: min
Impact.com named YouTube’s launch partner for Creator Partnerships API
March 31, 2026
Facebook affiliate marketing
BREAKING
Tech
Time to read: min
Meta announces new Facebook affiliate partnership programme
March 31, 2026
Elon Musk and X platform
BREAKING
Tech
Time to read: min
Judge dismisses Elon Musk’s X ad boycott lawsuit
March 30, 2026
GULF CRISIS MAP
BREAKING
Media
Time to read: min
$94bn of global adspend threatened by Gulf crisis
March 30, 2026
IT worker overloaded with info
BREAKING
Tech
Time to read: min
Marketers struggling with information overload, Reddit study finds
March 30, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Ex-Google boss confirmed as new BBC director general
March 27, 2026
Google search engine
BREAKING
Tech
Time to read: min
Google Search is rewriting headlines with AI
March 27, 2026
Zuckerberg Meta
BREAKING
Tech
Time to read: min
YouTube and Meta platforms designed to be addictive, California jury finds
March 26, 2026
National Lottery sign on shop
BREAKING
Media
Time to read: min
National Lottery gets new creative content studio
March 24, 2026
Content creator receiving likes
BREAKING
Tech
Time to read: min
Meta’s new programme could see creators earn $3,000 a month
March 23, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: TikTok’s global marketing chief let go in round of cuts
March 20, 2026
FIFA World Cup poster
BREAKING
Sport
Time to read: min
2026 FIFA World Cup to inject $10.5bn into ad market
March 20, 2026
AI agent mobile interface showing user interacting with smartphone, symbolizing artificial intelligence integration, smart assistant, data analysis, and digital transformation in modern tech.
BREAKING
Retail
Time to read: min
Brands must start ‘marketing to AI agents’, Criteo’s report reveals
March 20, 2026
Meta ads manager on mobile and web browser
BREAKING
Tech
Time to read: min
Meta repeatedly failed to prevent illegal financial ads, investigation finds
March 19, 2026
BREAKING
Tech
Time to read: min
Google’s dominance in search wavering, report finds
March 19, 2026
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