Impact.com will team up with Minecraft to offer creators a way to monetise their video game experiences.
Minecraft has announced its first ever affiliate programme, driven by Impact.com and its global commerce infrastructure.
With this programme, Minecraft creators will be able to earn revenue using the Impact.com’s Performance and Creator partnership solutions. The platform is designed to help the online gaming giant manage creator relationships, track affiliate performance, and reward partners around the world using a single, unified solution.
Minecraft is the most popular video game of all time, with over 350 million copies sold and an active and engaged audience, who already create, share, and recommend experiences.
With these new creator and performance affiliate solutions, creators can monetise these actions and influence in a way that feels natural to its audience.
David A Yovanno, chief executive at impact.com, said: “Minecraft has one of the most passionate creator communities in the world, and this program gives those creators a way to turn their influence into real business results.
“With impact.com’s Creator and Performance solutions running together, Minecraft can build a global partnership ecosystem that pays creators for real outcomes without compromising the authenticity that makes this community what it is.”
The solutions will support multiple partner types including creators, publishers, educators, and Minecraft Marketplace partners. It also has tracking, transparent reporting, and real-time performance dashboards which enables partners to understand what content resonates the most with their audiences.
Online gaming is emerging as a vertical for creator-led and partnership-driven growth, with involved and active users that trust and engage with influencers and affiliates in the space.
“As influencer and affiliate models converge, leading brands are formalising creator monetisation through performance‑based programmes with clear attribution, governance, and ROI. Minecraft is positioning creators as a scalable, accountable growth engine, not a one‑off marketing channel,” Impact.com confirmed in a statement.
