The alliance brings together two of the biggest affiliate platforms globally to offer advertisers ‘greater transparency and measurable outcomes’.
Rakuten International and impact.com have outlined some ambitious goals of revolutionising the global affiliate and performance marketing sector
The duo outlined the terms of a new partnership this afternoon, aiming to combine respective capabilities to create a new performance marketing ecosystem and integrated technology and services model.
To achieve this, the pair want to weld Raktuten’s global relationships, managed services and performance intelligence with impact.com’s technology platform and global marketplace.
Rakuten’s Rewards cash back shopping platform will also play a central role in the partnership. The firms believe this will offer Rakuten partner advertisers a broader ecosystem, while impact.com’s users will gain access to Rakuten performance intelligence and managed services.
“As a global network, publisher, and strategic operator for more than two decades, Rakuten has developed an unparalleled perspective on what drives performance,” said Amit Patel, chief executive officer of Rakuten International.
“This alliance brings together infrastructure, service excellence, global reach, and consumer intelligence to offer a fundamentally stronger approach to performance marketing.
“By pairing with impact.com’s industry-leading platform, advertisers will have access to a unified technology and services solution that combines performance intelligence, managed execution, and consumer insight to deliver programmatic, data-driven programs with smarter insights, stronger execution, and measurable results at global scale.”
Rakuten and impact.com have planned another presentation for later this year. This will include, though may not be limited to, the Raktum Optimisation US event in Arizona on 5-6 May and impact.com’s IPX event from 9-11 June in Texas.
For now, the duo are promoting the partnership as offering advertisers greater control over the planning, management and performance of advertising campaigns.
The new platform is also being billed as a way for customers to interact with what the partners describe as ‘one of the industry’s largest portfolios of advertisers, offers and monetisation models’.
“Partnership marketing has become one of the most important growth channels for modern businesses, but the systems supporting it have remained fragmented,” said David A Yovanno, chief executive of impact.com.
“Bringing our platform, Rakuten Advertising’s global scale, and Rakuten Rewards’ consumer platform into a unified value proposition will make it easier for advertisers to achieve their goals with better economics, greater transparency, and measurable outcomes.
“This is a significant step toward a more scalable and powerful alternative to traditional performance marketing channels.”
