Mirai is Rakuten Advertising news AI agent that brings a conversational approach to affiliate marketing strategy.
Affiliate network, Rakuten Advertising, has launched Mirai – a conversational AI agent designed to optimise and streamline affiliate campaign management for advertisers.
The launch represents a move forward for Rakuten in delivering scalable tools for advertisers that minimises friction and offers a seamless journey from business objective to execution.
“Rakuten Advertising’s goal has always been clear: make advertisers more effective, not just more efficient,” said Adam Rostan, chief product officer, Rakuten Advertising.
“Mirai is years of investment in AI made real, and it gives advertisers something the industry has not had before: a product that applies strategic intelligence to the everyday work of managing affiliate programs. This is a new chapter for what we can deliver, and what is available today is just the beginning.”
Rakuten lays out three new ways in which Mirai can assist users in configuration and commission actions.
- Strategic guidance and reporting: analyses specific business objectives to recommend optimal commission structures.
- Simplified complexity: enables asynchronous, autonomous code generation in real-time, handling advanced logic and backend configuration without manual intervention.
- Tailored efficiency: by processing natural language requests, Mirai automates key details, such as dates for seasonal promotions and sales moments unique to each advertiser, enabling teams to move with greater precision.
In the near future, Rakuten plans to expand the AI agent’s capabilities across the full programme lifecycle, “from partner identification and recruitment to performance optimisation and reporting”.
Eventually the company hopes Mirai will be used as an extension of advertising teams, tackling operational loads so that they can focus on big picture strategy and growth. But now, Mirai can create and manage affiliate offers, with further features to be announced in the coming months.
