Social media bans for under-16s are resulting in significant data signal loss – but how is the industry navigating this?
At Cannes Lions this year, we’ve been catching up with some of marketing’s best and brightest.
Social media reform has been implemented in countries across the globe, with the UK, Australia, and Greece opting to ban social networks for children.
That, of course, means that marketers are navigating a new landscape with fewer data signals – and the sudden transformation means the industry must evolve quickly.
With that in mind, our question for marketers on day three was: ‘In this hyper-restrictive era of social media with many countries introducing an under-16 ban, how are marketers looking to navigate this data signal loss?’
We speak to Ruth Hooper, chief marketing officer for Women’s Super League football (WSL), Amie Owen, chief client officer at Flywheel, and Tom Washington, chief marketing director for Genius Sport.
