OpenAI has launched a ChatGPT Business Hub for better brand visibility.
OpenAI is giving brands deeper insights into their traffic, through its new ChatGPT Business Hub, but it omits any conversion data.
The Business Hub, launched in beta on 10 November, allows organisations to open a profile, listing their details such as opening hours, return policies, and even connect product feeds through Shopify, a CSV file, or a hosted feed.
The hub will then give the business access to data regarding its website clicks, mentions, and the topics that bring the firm into a conversation.
ChatGPT will often recommend businesses to consumers when they ask queries, but OpenAI only counts this as a ‘mention’ when it references a website. Referrals to a review page or equivalent would not count towards traffic data.
Unfortunately, this does not extend to affiliate commissions. Affiliates will, if they claim a profile, be able to see ChatGPT’s reference figures, but will not see whether these clicks convert into a website visit or purchase.
Businesses will also get access to a business agent, which can answer customer questions on products and services, and this can be chosen as the destination for the organisation’s ChatGPT ads.
OpenAI said: “Today’s announcement is an early step in bringing businesses more deeply into ChatGPT.
“We’re starting with the foundations: accurate business information, useful insights, and conversations that help people make informed decisions. Over time, we plan to expand Businesses in ChatGPT and Business Agents to more markets and business categories, and build tools for organizations with more complex needs.”
As it stands, only businesses which meet an unspecified activity threshold will be able to access ChatGPT insights.
Business agents are available to online services and e-commerce businesses which are eligible within the US.
This builds on OpenAI expanding both its in-house and partner-led measurement tools for ChatGPT Ads last month. The new solutions aim to give advertisers a broader understanding how their ads contribute to business within the existing systems.
