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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
Google analytics page
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Tech
Time to read: min
Google adds AI assistant to Merchant Center
May 14, 2026
google offices
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Latest stories
Time to read: min
Google and Meta fund children's organisations after safety concerns on social media platforms
May 14, 2026
meta building
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Tech
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California sues Meta over scam ads
May 14, 2026
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Tech
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Spain to continue with AI and social media safety rules
May 13, 2026
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Tech
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TikTok unveils subscription model for UK users to use without ads
May 13, 2026
Man choosing affiliate marketing widgets
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Media
Time to read: min
MMM structural biases mean affiliate marketing is systematically misread
May 13, 2026
NZ Dollars in back pocket
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Gambling
Time to read: min
Record breaking $10m returned to players through AGCCS
May 12, 2026
using digital ads
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Media
Time to read: min
Digital ad industry grows to almost $300bn in revenue as AI infiltrates marketing infrastructure
May 12, 2026
Netflix+ Amazon logos
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Tech
Time to read: min
Amazon data to be integrated into Netflix inventory
May 12, 2026
Affiliate marketing sites
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Media
Time to read: min
Affiliate and partner marketing hits £1.8bn in adspend
May 11, 2026
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Tech
Time to read: min
Meta launches legal challenge against UK regulator
May 11, 2026
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Talent watch
Time to read: min
Talent watch: ISBA, AA and WPP Media name new leaders
May 8, 2026
Ukraine parliament building with flag
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Gambling
Time to read: min
Ukrainian regulator launches reporting system for illegal gambling ads
May 8, 2026
google offices
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Tech
Time to read: min
Google to face £3bn legal challenge over ad monopoly allegations
May 8, 2026
Man choosing affiliate marketing widgets
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E-commerce
Time to read: min
Rakuten Advertising launches first affiliate marketing AI agent
May 7, 2026
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Latest stories
Time to read: min
FCA launches probe into claims companies over aggressive marketing tactics
May 7, 2026
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