Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Tech
Time to read: min
EU tells Google to give third-party search engines data access
April 17, 2026
BREAKING
E-commerce
Time to read: min
It’s ‘f*cking margins’: Sellers boycott Amazon ads over policy changes
April 16, 2026
BREAKING
Tech
Time to read: min
Google’s Dynamic Search Ads to be replaced by AI Max
April 16, 2026
BREAKING
Events
Time to read: min
SBC Summit Canada to make player safety a key pillar of 2026 agenda
April 15, 2026
BREAKING
Tech
Time to read: min
Meta platforms likely to overtake Google in ad revenue
April 15, 2026
BREAKING
Tech
Time to read: min
Google updates to change ad consent and analytics rules
April 15, 2026
BREAKING
Tech
Time to read: min
OpenAI launches ad manager in a push towards profitability
April 14, 2026
BREAKING
Tech
Time to read: min
UK advertising watchdog launches taskforce supported by Meta and Google
April 14, 2026
BREAKING
E-commerce
Time to read: min
New code of conduct for affiliates incoming
April 13, 2026
BREAKING
Tech
Time to read: min
Instagram creators can now add affiliate links to reels
April 13, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Three key executives leave The Trade Desk
April 10, 2026
BREAKING
Tech
Time to read: min
OpenAI expects to hit $100bn in ad revenue by 2030
April 10, 2026
BREAKING
Tech
Time to read: min
Meta deactivates ads for social media litigation
April 10, 2026
BREAKING
Tech
Time to read: min
YouTube cuts shopping affiliate programme threshold again
April 9, 2026
BREAKING
Tech
Time to read: min
ChatGPT is changing audience journeys – but its total traffic has plateaued
April 9, 2026
BREAKING
Gambling
Time to read: min
New Zealand delays gambling advertising regulations
April 9, 2026