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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
AI agent mobile interface showing user interacting with smartphone, symbolizing artificial intelligence integration, smart assistant, data analysis, and digital transformation in modern tech.
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Tech
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AI models from xAI, Google, and Microsoft to be tested by US and UK governments
May 7, 2026
Meta ad home page
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Tech
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Meta to let advertisers connect third-party AI tools into its platform
May 6, 2026
ChatGPT
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Tech
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ChatGPT brings in new ways to buy ads
May 6, 2026
big tech - amazon, microsoft, alphabet, meta
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Tech
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Big tech quarterly earnings: AI driving revenue growth
May 6, 2026
Ask Jeeves homepage
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Tech
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Jeeves retires as iconic search engine Ask.com closes doors
May 5, 2026
Elon Musk and X platform
BREAKING
Tech
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Elon Musk agrees to SEC payout for Twitter regulations breach
May 5, 2026
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Tech
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Reddit to see higher-than-expected revenue as AI tools boost ad growth
May 1, 2026
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Talent watch
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Talent watch: JD Sports chair steps down following CEO disagreement
May 1, 2026
WPP building exterior
BREAKING
Media
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Ad giant WPP accused of greenwashing the US oil industry
May 1, 2026
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Tech
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Meta in breach of EU law for failing to prevent children on platforms, Commission finds
May 1, 2026
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Tech
Time to read: min
Advertising is upside-down: How AI is transforming the industry
April 30, 2026
snapchat app
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Tech
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Snapchat introduces AI sponsored snaps for conversational advertising
April 30, 2026
creative campaign
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Media
Time to read: min
Creative is key, but are marketers leaving performance gains on the table?
April 30, 2026
ad campaign
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Media
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AA/WARC: UK advertising investment hit $46bn in 2025
April 30, 2026
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Tech
Time to read: min
PayPal unveils identity solution for advertisers
April 29, 2026
Magnite tech image
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Tech
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Magnite announces AI capability expansion
April 29, 2026
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