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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Campaigns
Time to read: min
'The world’s gone football' – Sky Bet’s new ad campaign
June 3, 2026
BREAKING
Media
Time to read: min
AI-driven adspend to hit £18bn by 2030, but advertisers remain cautious
June 3, 2026
DuckDuckGo No AI banner
BREAKING
Tech
Time to read: min
DuckDuckGo triples users as the anti-AI Google search alternative
June 2, 2026
Impact.com / Minecraft
BREAKING
Gaming
Time to read: min
Minecraft’s first ever affiliate programme, powered by Impact.com
June 2, 2026
phone with AppLovin logo on a computer
BREAKING
Media
Time to read: min
AppLovin faces class action over unlawfully tracking personal data
June 1, 2026
TikTOK logo on a phone infront of $50 bills
BREAKING
Tech
Time to read: min
TikTok partners with Airwallex to help SMEs scale ads
June 1, 2026
Google analytics page
BREAKING
Tech
Time to read: min
India court ruling on Google keywords could change online advertising
June 1, 2026
Google Ads homepage
BREAKING
Gambling
Time to read: min
Google Ads gambling policy updated to reflect incoming Irish reform
June 1, 2026
Talent watch (left to right): Sudhir Jain, Mads Haugegaard Albrechtsen, Nicole Palmieri and Faye Daffarn
BREAKING
Talent watch
Time to read: min
Talent watch: Gentoo Media CFO resigns
May 29, 2026
BREAKING
Tech
Time to read: min
Meta platforms host illegal gambling ads with millions of impressions
May 29, 2026
BREAKING
Gaming
Time to read: min
Amazon Ads launches AI-powered tools for Twitch advertisers
May 29, 2026
BREAKING
Tech
Time to read: min
Meta reinforces subscription model with Instagram, Facebook, and WhatsApp plans
May 28, 2026
BREAKING
Tech
Time to read: min
Google employee charged with making $1.2m on Polymarket using insider information
May 28, 2026
HOKA hackney half mural
BREAKING
Campaigns
Time to read: min
'Let’s Fly' – HOKA’s Hackney Half campaign glides over London streets
May 28, 2026
meta logo with lady justice
BREAKING
Tech
Time to read: min
US Supreme Court rejects Meta’s appeal in social media addiction case
May 27, 2026
BREAKING
Events
Time to read: min
SBC Summit Canada: Is SEO a 'sham'?
May 26, 2026
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