Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Campaigns
Time to read: min
'The world’s gone football' – Sky Bet’s new ad campaign
June 3, 2026
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Media
Time to read: min
AI-driven adspend to hit £18bn by 2030, but advertisers remain cautious
June 3, 2026
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Tech
Time to read: min
DuckDuckGo triples users as the anti-AI Google search alternative
June 2, 2026
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Gaming
Time to read: min
Minecraft’s first ever affiliate programme, powered by Impact.com
June 2, 2026
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Media
Time to read: min
AppLovin faces class action over unlawfully tracking personal data
June 1, 2026
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Tech
Time to read: min
TikTok partners with Airwallex to help SMEs scale ads
June 1, 2026
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Tech
Time to read: min
India court ruling on Google keywords could change online advertising
June 1, 2026
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Gambling
Time to read: min
Google Ads gambling policy updated to reflect incoming Irish reform
June 1, 2026
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Talent watch
Time to read: min
Talent watch: Gentoo Media CFO resigns
May 29, 2026
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Tech
Time to read: min
Meta platforms host illegal gambling ads with millions of impressions
May 29, 2026
BREAKING
Gaming
Time to read: min
Amazon Ads launches AI-powered tools for Twitch advertisers
May 29, 2026
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Tech
Time to read: min
Meta reinforces subscription model with Instagram, Facebook, and WhatsApp plans
May 28, 2026
BREAKING
Tech
Time to read: min
Google employee charged with making $1.2m on Polymarket using insider information
May 28, 2026
BREAKING
Campaigns
Time to read: min
'Let’s Fly' – HOKA’s Hackney Half campaign glides over London streets
May 28, 2026
BREAKING
Tech
Time to read: min
US Supreme Court rejects Meta’s appeal in social media addiction case
May 27, 2026
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Events
Time to read: min
SBC Summit Canada: Is SEO a 'sham'?
May 26, 2026