Ellen Jennings-Trace - Affiliate Leaders - Page 22 of 28

Ellen Jennings-Trace

Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.

Image of rugby with some social media logos illustrating sports marketing

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Can sport survive without marketing?

Claude app

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Canva and Anthropic partner to integrate AI into campaign creation

Google analytics page

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Google issues AI search guidance

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Talent watch: Ovo’s marketing director exits

Netflix building

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Netflix reveals new ad capabilities with extended geographic reach

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IAB calls on UK gov to review AI laws

Google analytics page

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Google adds AI assistant to Merchant Center

google offices

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Google and Meta fund children's organisations after safety concerns on social media platforms

meta building

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California sues Meta over scam ads

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Spain to continue with AI and social media safety rules

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TikTok unveils subscription model for UK users to use without ads

Man choosing affiliate marketing widgets

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MMM structural biases mean affiliate marketing is systematically misread

NZ Dollars in back pocket

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Record breaking $10m returned to players through AGCCS

using digital ads

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Digital ad industry grows to almost $300bn in revenue as AI infiltrates marketing infrastructure

Netflix+ Amazon logos

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Amazon data to be integrated into Netflix inventory

Affiliate marketing sites

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Affiliate and partner marketing hits £1.8bn in adspend

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