The update will roll out within the next few days.
Google has released its latest update, the June 2026 spam update, which will roll out across the next week.
This closely follows the much larger May 2026 core update, which brought forward sweeping changes to Google’s search algorithms, systems, and rankings.
These spam updates are aimed at filtering out poor quality high frequency content from search rankings and pulling higher quality content higher into the rankings – looking to punish sites that use manipulative techniques to abuse the rankings algorithm to push their content.
“While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates,” Google’s blog confirmed.
“For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.”.
This means that sites could see significant changes after this update – and may have to consult Google’s spam policies to stay compliant.
Any violations to these policies could result in the site being penalised, losing rankings, and ultimately affecting traffic and views.
For advertisers, this presents a difficult position, as they can’t rely on consistent page views, and are investing in on display advertising. Thanks to AI and Google updates pushing a zero-click environment, the ROI is becoming less stable.
“In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.”
