Ellen Jennings-Trace - Affiliate Leaders - Page 12 of 19

Ellen Jennings-Trace

Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.

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Google’s new Universal Cart to revolutionise commerce

Google search engine

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Google is redefining search with AI

using digital ads

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Online advertising 'one size fits all' rules are holding back innovation, says ICO

social media

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Social media projected to make up half of global online ad revenue by 2030

X (Twitter)

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X steps up competition on creator content with new ad product

deal seak: publicis groupw, liveramp, itv, pubmatic logos

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Deal desk: Publicis to acquire LiveRamp

Image of rugby with some social media logos illustrating sports marketing

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Can sport survive without marketing?

Claude app

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Canva and Anthropic partner to integrate AI into campaign creation

Google analytics page

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Google issues AI search guidance

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Talent watch: Ovo’s marketing director exits

Netflix building

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Netflix reveals new ad capabilities with extended geographic reach

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IAB calls on UK gov to review AI laws

Google analytics page

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Google adds AI assistant to Merchant Center

google offices

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Google and Meta fund children's organisations after safety concerns on social media platforms

meta building

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California sues Meta over scam ads

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Spain to continue with AI and social media safety rules

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