Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Tech
Time to read: min
Jeeves retires as iconic search engine Ask.com closes doors
May 5, 2026
BREAKING
Tech
Time to read: min
Elon Musk agrees to SEC payout for Twitter regulations breach
May 5, 2026
BREAKING
Tech
Time to read: min
Reddit to see higher-than-expected revenue as AI tools boost ad growth
May 1, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: JD Sports chair steps down following CEO disagreement
May 1, 2026
BREAKING
Media
Time to read: min
Ad giant WPP accused of greenwashing the US oil industry
May 1, 2026
BREAKING
Tech
Time to read: min
Meta in breach of EU law for failing to prevent children on platforms, Commission finds
May 1, 2026
BREAKING
Tech
Time to read: min
Advertising is upside-down: How AI is transforming the industry
April 30, 2026
BREAKING
Tech
Time to read: min
Snapchat introduces AI sponsored snaps for conversational advertising
April 30, 2026
BREAKING
Media
Time to read: min
Creative is key, but are marketers leaving performance gains on the table?
April 30, 2026
BREAKING
Media
Time to read: min
AA/WARC: UK advertising investment hit $46bn in 2025
April 30, 2026
BREAKING
Tech
Time to read: min
PayPal unveils identity solution for advertisers
April 29, 2026
BREAKING
Tech
Time to read: min
Magnite announces AI capability expansion
April 29, 2026
BREAKING
Tech
Time to read: min
Advertisers can shift from Google to ChatGPT ads with Adthena's tool
April 29, 2026
BREAKING
Tech
Time to read: min
Google must open Android to AI competitors, EU says
April 28, 2026
BREAKING
Gaming
Time to read: min
Midnite launches its first UK-wide campaign
April 28, 2026
BREAKING
E-commerce
Time to read: min
Consumers want AI content regulated, WARC reveals
April 28, 2026