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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
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Tech
Time to read: min
Bill Gates' daughter faces accusations of affiliate fraud over her browser extension
July 20, 2026
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Deal desk
Time to read: min
Deal Desk: Stripe and Advent set sights on PayPal
July 20, 2026
From top left clockwise: Steph Hallum, Owen Griffiths, Kate O'Loughlin, Maor Sadra, Laure Sauteraud, Phil Acton
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Media
Time to read: min
IPA Bellwether Q2 2026: Do rising budgets really build confidence?
July 20, 2026
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Talent watch
Time to read: min
Talent watch: WPP to cut hundreds of jobs globally
July 17, 2026
GOOGLE VS EU
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Latest stories
Time to read: min
EU mandates Google to share AI and search data with rivals
July 17, 2026
Youtube playing on tablet
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Media
Time to read: min
YouTube worth $40bn, but growth in ad revenue is slowing
July 17, 2026
google gavel
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Tech
Time to read: min
Google loses court challenge over Italian gambling advertising fine
July 16, 2026
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Media
Time to read: min
Right creator could boost brand memory by 4x, report by TikTok, WPP Media, and System1 finds
July 16, 2026
Gary Vaynerchuk
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Media
Time to read: min
Gary Vaynerchuk says affiliate marketing is his next big investment
July 16, 2026
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Campaigns
Time to read: min
Irish watchdog's new campaign helps spot signs of underage gambling
July 15, 2026
Brasil betting
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Gambling
Time to read: min
Rio first city to ban sports betting ads in Brazil
July 15, 2026
BREAKING
Tech
Time to read: min
AI is increasing marketers creative output, but not creative quality
July 15, 2026
Google Ads homepage
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Tech
Time to read: min
Google Ads updates gambling and games policy to include new certification
July 15, 2026
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Sport
Time to read: min
When advertising becomes intrusive – how marketing became a distraction in sports
July 14, 2026
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Gambling
Time to read: min
New Zealand tightens rules on gambling ads as it legalises online casinos
July 14, 2026
Social media icons with statue of liberty
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Gambling
Time to read: min
Social media platforms must tackle scam ads under new Ofcom proposals
July 14, 2026
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