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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
google office
BREAKING
Tech
Time to read: min
Google's new AI agent gives marketers deeper measurement insights
August 11, 2026
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Deal desk
Time to read: min
Deal desk: ITV partners with Snack Media to expand YouTube sales offering
August 10, 2026
OpenAI
BREAKING
Tech
Time to read: min
OpenAI is launching a ChatGPT ad carousel
August 10, 2026
X (Twitter)
BREAKING
Tech
Time to read: min
X ditches ‘misaligned’ creator revenue sharing programme
August 10, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Catena Media layoffs hit marketing and tech teams
August 7, 2026
elon musk + twitter (now X)
BREAKING
Tech
Time to read: min
X asks 5th Circuit to overturn judgement so it can keep suing advertisers
August 7, 2026
BREAKING
Media
Time to read: min
Nielsen to acquire DoubleVerify in $2.15bn deal
August 7, 2026
BREAKING
Tech
Time to read: min
Meta hosted ads with AI-generated child abuse content, investigation finds
August 6, 2026
snapchat app
BREAKING
Tech
Time to read: min
Snapchat pushes back against AI slop
August 6, 2026
BREAKING
Media
Time to read: min
Adform compromised in crypto malware hack
August 6, 2026
Google and Gavel
BREAKING
Tech
Time to read: min
Tribunal rejects Google’s efforts to block advertiser class action
August 6, 2026
BREAKING
Gambling
Time to read: min
Over half of Finns prefer gambling companies sponsoring sports
August 5, 2026
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Campaigns
Time to read: min
‘Services to Football’ – Coral’s latest campaign
August 5, 2026
BREAKING
Sports betting
Time to read: min
Betting operators wasted over $100m in adspend during the World Cup
August 5, 2026
Google analytics page
BREAKING
Tech
Time to read: min
Google to start reporting AI search impressions
August 5, 2026
BREAKING
Media
Time to read: min
EU AI Act: The new rules are a 'wake-up call' for businesses
August 4, 2026
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