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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
Google Ads homepage
BREAKING
Tech
Time to read: min
Google's bidding strategy changes could make PPC ads less efficient
August 20, 2026
BREAKING
Tech
Time to read: min
Microsoft rolls out AI Max globally
August 20, 2026
BREAKING
Tech
Time to read: min
Meta’s $200bn social media addiction trial begins – what we know so far
August 20, 2026
BREAKING
Tech
Time to read: min
Less than 25% of marketers confident AI is making right campaign decision, report finds
August 19, 2026
BREAKING
Campaigns
Time to read: min
'The World Will Wait' – Coca-Cola’s latest ad brings people together
August 19, 2026
BREAKING
Tech
Time to read: min
Publicis-LiveRamp acquisition: Shareholders approve deal but reject executive pay package
August 19, 2026
IAB framework
BREAKING
Media
Time to read: min
IAB updates framework for AI in advertising
August 19, 2026
social media
BREAKING
Tech
Time to read: min
Instagram creators earn big, but TikTok is the primary brand content platform
August 18, 2026
YouTube
BREAKING
Tech
Time to read: min
YouTube to count views from the moment a video plays
August 18, 2026
BREAKING
Tech
Time to read: min
Meta's acquisition of AI start-up Manus blocked by China
August 18, 2026
Mbappe shirt
BREAKING
Gambling
Time to read: min
Dutch regulator calls out Betcity and TOTO Winkel on breaching ad rules
August 13, 2026
Sky Bet Games Gone ad
BREAKING
Campaigns
Time to read: min
Game’s back – Sky Bet’s latest campaign goes back in time
August 12, 2026
Australia's PM Anthony Albanese
BREAKING
Gambling
Time to read: min
Australia's PM promises to limit inducements as part of gambling ads ban
August 12, 2026
Midnite ad campaign
BREAKING
Gambling
Time to read: min
ASA bans Midnite's ads calling it 'socially irresponsible'
August 12, 2026
BREAKING
Tech briefing
Time to read: min
Tech briefing: Deliveroo, OpenAI, IAB, and Open Media
August 11, 2026
Youtube playing on tablet
BREAKING
Tech
Time to read: min
YouTube updates partner programme for creators
August 11, 2026
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