Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Gambling
Time to read: min
Lottery.com to transition to an affiliate model
July 28, 2026
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Tech
Time to read: min
YouTube expands affiliate programme to the UK
July 28, 2026
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Deal desk
Time to read: min
Deal desk: Amazon Ads partners with Octave as Dentsu and Adthena join forces
July 27, 2026
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Tech
Time to read: min
Trump threatens fresh tariffs after EU fines Google
July 27, 2026
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Tech
Time to read: min
Google quietly tests new PMax tool to give advertisers more control
July 27, 2026
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Talent watch
Time to read: min
Talent watch: Entain marketing chief exits
July 24, 2026
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Tech
Time to read: min
OpenAI’s ad business to fall short of revenue forecast by 90%
July 24, 2026
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Tech
Time to read: min
Consumer agentic AI spending to hit $3.5trn in 2030
July 23, 2026
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Tech
Time to read: min
Google fined €890m by EU in antitrust case
July 23, 2026
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Tech
Time to read: min
OpenAI quietly kills Atlas browser less than a year after launching
July 23, 2026
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Campaigns
Time to read: min
Allwyn's Powerball ad asks 'what would you do if you won the lottery'
July 22, 2026
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Sport
Time to read: min
2026 World Cup ads: The winners and losers
July 22, 2026
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Tech
Time to read: min
Affiliates to lose 'neutral intermediary' status in EU court ruling
July 22, 2026
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Tech
Time to read: min
News Corp sues search engine Brave for AI scraping
July 22, 2026
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Media
Time to read: min
Affiliate marketing hits $20bn, but fraud costing firms $3.5bn
July 21, 2026
BREAKING
Tech
Time to read: min
Fox Corp partners with Amazon DSP to boost creator content
July 21, 2026