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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
BREAKING
Gambling
Time to read: min
US legislation could ban digital sports gambling ads targeting minors
May 26, 2026
Google vs EU Commission
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Tech
Time to read: min
Google could face record fine under EU's DMA over search practices
May 26, 2026
BREAKING
Gambling
Time to read: min
Legal fallout from Chilean gambling scandal hits ad agencies
May 25, 2026
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Talent watch
Time to read: min
Talent watch: Microsoft Advertising CVP Kya Sainsbury-Carter to exit
May 22, 2026
google office
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Tech
Time to read: min
Is SEO really dead? Industry reacts to latest updates on search from Google
May 22, 2026
meta logo with lady justice
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Tech
Time to read: min
Meta settles social media addiction case
May 22, 2026
sbc-summit-canada-2026
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Events
Time to read: min
iGaming and young audiences – how are brands protecting children?
May 22, 2026
codere campaign
BREAKING
Campaigns
Time to read: min
Codere’s extraterrestrial World Cup campaign
May 21, 2026
social media
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Tech
Time to read: min
TikTok and YouTube 'still not safe enough' for children, Ofcom says
May 21, 2026
global x YuoTube
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Media
Time to read: min
Global to sell advertising across its YouTube network
May 20, 2026
BREAKING
Tech
Time to read: min
Google’s new Universal Cart to revolutionise commerce
May 20, 2026
Google search engine
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Tech
Time to read: min
Google is redefining search with AI
May 20, 2026
using digital ads
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Media
Time to read: min
Online advertising 'one size fits all' rules are holding back innovation, says ICO
May 19, 2026
social media
BREAKING
Tech
Time to read: min
Social media projected to make up half of global online ad revenue by 2030
May 19, 2026
X (Twitter)
BREAKING
Tech
Time to read: min
X steps up competition on creator content with new ad product
May 19, 2026
deal seak: publicis groupw, liveramp, itv, pubmatic logos
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Deal desk
Time to read: min
Deal desk: Publicis to acquire LiveRamp
May 18, 2026
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