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Ellen Jennings-Trace
Ellen is an experienced B2B journalist, joining SBC after previously writing for TechRadar Pro where she covered cybersecurity, AI, and business tech beats. As Affiliate Leader’s newest business journalist, she will be focused on delivering editorial content across the affiliate and wider digital marketing landscape through both the digital and print mediums.
Latest
Google Ads homepage
BREAKING
Tech
Time to read: min
Google blocked over 270 million gambling ads in 2025
April 20, 2026
BREAKING
Tech
Time to read: min
Meta’s Whatsapp AI fees could break competition laws, EU warns
April 20, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Ana Gaming hires new CMO
April 17, 2026
Meta building
BREAKING
Tech
Time to read: min
Meta revamps ad platform to drive stronger performance
April 17, 2026
Google vs EU Commission
BREAKING
Tech
Time to read: min
EU tells Google to give third-party search engines data access
April 17, 2026
BREAKING
E-commerce
Time to read: min
It’s ‘f*cking margins’: Sellers boycott Amazon ads over policy changes
April 16, 2026
Google search engine
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Tech
Time to read: min
Google’s Dynamic Search Ads to be replaced by AI Max
April 16, 2026
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Events
Time to read: min
SBC Summit Canada to make player safety a key pillar of 2026 agenda
April 15, 2026
BREAKING
Tech
Time to read: min
Meta platforms likely to overtake Google in ad revenue 
April 15, 2026
google offices
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Tech
Time to read: min
Google updates to change ad consent and analytics rules
April 15, 2026
BREAKING
Tech
Time to read: min
OpenAI launches ad manager in a push towards profitability 
April 14, 2026
regulation words
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Tech
Time to read: min
UK advertising watchdog launches taskforce supported by Meta and Google
April 14, 2026
BREAKING
E-commerce
Time to read: min
New code of conduct for affiliates incoming
April 13, 2026
BREAKING
Tech
Time to read: min
Instagram creators can now add affiliate links to reels
April 13, 2026
BREAKING
Talent watch
Time to read: min
Talent watch: Three key executives leave The Trade Desk
April 10, 2026
BREAKING
Tech
Time to read: min
OpenAI expects to hit $100bn in ad revenue by 2030
April 10, 2026